- Jacqueline Auguste - lead singer/songwriter for the Canadian rock band
Born and raised in Camrose, Alberta, having moved to Toronto in 2002, Jacqueline comes from a concert/stage band background and is a multi-instrumentalist, playing a variety of woodwinds including oboe, flute and saxophone; drums/percussion, and various stringed things including guitar, ukelele, mandolin, cello, piano and ukelele. Jacqueline is the lead-singer and principle songwriter for ATB, as well as taking lead on the creative aspect of Youtube channel video recording and editing. Classically trained in jazz, big band standards and classics, Jackie brings a well-rounded musical background to this innovative and eclectic group of Canadian musicians.
- music marketing, web design, songwriting, music writing / blogging, artist branding, music curation, artist development
- indie rock, classic rock, indie folk, pop music
This is pretty. Nice work. I wonder what another producer do with the arrangement and your performance? I immediately heard some interesting possibilities in my head, especially with the ooo-oo-ooo breakdown. There's so much that could be done with that section in live performance, too. I can hear the crowd singing along with it. Time for some questions: 1. What are your career goals? Radio play? Recording? Licensing and synchs? Income from a publishing deal? All these paths need to be investigated. 2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word. 3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. 4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations, public radio and commercial alternative/AAA radio. 5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps. 6. Play live as much as possible. Nothing is better than having a group of strangers giving you real feedback in real time. But I have a feeling you knew that, right? And like I said, experiment with that "ooo-oo-ooo" part. 7. If budget allows it, see if you can get something up on YouTube. That's still a major source of music discovery for many people. I'll post this on my social networks. That's good for at least 100,000 people.
Great song! Love the musical movement and the lyrics. Uplifting and powerful. Every track of yours I hear I like. This has some real potential on indie rock stations. Would love to hear this whole album. You have my email. Let's talk!
You have a really beautiful voice, and I really appreciate the storyline and grittiness of the video. (I do have an affinity for abandoned buildings though!) Let's connect when you do your review, I'll shoot over my email, and we can see about working together.
Pleasant stuff! Nice video, too. It's also radio ready, although you're going to have to fight through a lot of noise to be heard. Here's what I'd suggest as next steps. 1. Get a radio plugger to push the song on specialty new release programs. Don't forget public and community stations. A plugger can also help you get on new release playlists on services like Spotify. Those are increasingly important. 2. You need a social media strategy. Give your early fans EVERYTHING to make them think they're special. Post often. Answer every comment. Do it on Facebook, Twitter and Instagram at the very least. 3. Have your songs available EVERYWHERE. A YouTube video is a great start, but you also need to be on the streaming services. Think about SoundCloud and Bandcamp, too. Every location is a new place to be discovered. 4. Cozy up to music bloggers. Even the smallest of them want to think they've discovered The Next Big Thing. 5. Think about revenue streams. Most of your cash is going to come from playing live. The more you play live, the better. Think about licensing opportunities, too. Good luck with the project! I'll give this some love through my social networks. That'll be good for at least 100,000 impressions.
Intriguing musical style to kneed a sad love story into. Impressive. This is a song that will likely follow me all day, and I love that! I feel this song on a personal level, which adds to the appeal. I'm sure many folks feel it too. Guitar and bass really shine here. I want to hear more. Do you have an album that this song goes with? I focus on albums and would like to hear more of your music if you have a full album with this track. Email me firstname.lastname@example.org and we can talk about this more. Be sure to put this Fluence review in the subject line so I know the reference point.