Jonathan Sohn

Jonathan Sohn

Jonathan Sohn



Recent Submissions

Jonathan Sohn submitted media.

Murder by The Mendozaz

Bob Lugowe

Simple, yet really enjoyable and well-written song with solid hooks, great tone / guitar crunch and a fun music video to accompany it. This reminds me of good mix of punk / noise rock from the 90s and I would def listen to more. 

In terms of promotion, I would start by suggesting that you include lyrics, a brief bio + a bit more of a description of the song and links to hear more music (Spotify, YT, Bandcamp, etc.) in your Fluence submission so people can find out more about you. This is your elevator pitch in front of the right people so you want to make it as easy as possible for listeners to get the full picture of who you are and what you're about along with an easy way to find more of your music if they're interested.

If you're not already, be sure to use all of the available and FREE artist tools across the DSPs like Spotify for Artists, Apple Music for Artists, Amazon Music for Artists and Bandcamp's artist platform as these will provide great insight into your fanbase, how your music is performing and allow you to optimize your profiles and pitch for inclusion on playlists in certain instances.

If you're looking for more promotion and building a fanbase you should consider hiring a publicist or a marketing firm that you feel you can trust and is a fan of your music to help with the release of your next single and/or album to help you get visibility on blogs, playlisting, print media, etc. If you're not already on a label, consider trying to get signed to one as they can help you with the promo and playlist pitching. For the music video, I would consider including a link to hear more above the description so anyone checking you out for the first time can easily find more instead of having to click "view full description" to find your links. Lastly, make sure you have a strong social media presence and that you're on all the right platforms with a unique aesthetic as this will help you draw in listeners and hopefully stand out amongst a sea of performers. 

Best of luck!

Alan Cross

This is good! My favourite kind of stuff. Tell you what: send a high-quality MP3 to alan@edge.ca and I'll see what I can do about giving this a feature play on The Edge. Deal?

Jonathan Sohn submitted media.

Last Call by The Mendozaz

Alan Cross

Love it. No fat, straight to the point. Now a couple of questions:

Is it in the budget to create a lyric video for YouTube? That's still a massive place for music discovery.

Is it in the budget to hire a radio plugger? You need someone to help you rise above the noise and to get this track in front of program and music directors.  I can recommend a few if you like (alan@alancross.ca)

A publicist can help get this on streaming playlists. You need to get this on some new discovery playlists.

Send me a good quality MP3 and I'll see if I can get it on my daily Edge radio show. No .wavs, okay? Too big.

Meanwhile, let me send this out on my social networks. That's good for at least 100,000 people.


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