Recent Submissions

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Hugh McIntyre

This is the best song I've been sent on this platform in a long time. I didn't know where it was going initially, but once the beat hit, I was wowed...and then you started performing and it went to another level. I truly loved everything about this. Your flow is incredible and you managed to make a song about something very serious entertaining and popping as well. Really great job!

Benjamin Groff

Hey Ro - thanks for the submission. I liked the flow and change between different types of the vocal ... rapping to singing to different tonalities...really kept it moving to me.  Is this also your track / production?  My only thought is with so much access to splice, and other producers if the beat / track could be more "jump off the page" and different?  As far as promotion - i think you're doing the right things with Fluence and then have you tried SubmitHub?  I also have a really good video on post release marketing ideas that might be helpful that you can check out here https://www.benjamingroff.com/blog/50-post-release-music-marketing-strategies  Liked the song and the message - just not sure if it's right for my channels though at the moment but sounds like you're on the right track.  

Alan Cross

Interesting use of Bob Marley. I like it. 

Usual comments apply from me. All the stuff you send me is good. Lemme share this to my 100,000 person network.

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Benjamin Groff

Hey Skoop - really liked this...the musicality, the flow, the flute!! miss flute's in music.  I have a couple suggestions.  1) you should make a video like this for each of your songs ... really stands out and is engaging and is also like "oh yeah - music can be about music - forgot about that" - you know what i'm saying!  2) I'm suggesting to all my of my clients to get on TikTok - the 2nd biggest demo is 34-45 and it's not just for hits of the day...it's another place you could break and build an audience.  Songwise - I have a suggestion which is SPACE.  There's a ton of vocal information here and I think if you give the listener some space - like one of your section having some vocal space - and another section being "full on" - you're going to help grab attention and also "pop" each of your sections by helping them to stand out with contrast.  While i dig the song - I'm not sure it's 100% right for my channels, but I think you're on the right track.  There's more stuff too / insights / uncommon (I think) stuff at my website too - for a songwriting / marketing blog at benjamin groff dot com if you want to check out.  Tx!

Alan Cross

Nice! Cool blend of styles and genres. And all live instruments, too! Love the wallet trick on the snare, too. I'll share this through my social networks.

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Monday (Single) by Gabriel Pick

Benjamin Groff

Hey Gabriel, nice vibey laid back song here.  I dig it!  Like it's certainly something I could have and enjoy in the background and enjoy as a "lifestyle" record if that makes sense.   As far as a label or blog or publishing type of thing - the thing I have to work with is - how does this song / artist separate themselves from all the other songs on one of the chill singer/songwriter playlists.  A lot of times, it's just sometimes a more undeniable song (or a song that's more lean in that lean back) - but I think what you have here is something that definitely should work on those playlists and get some traction.  Great voice and very smooth production!  Nice work!  

Actually if you go to this link (I don't know if it's actually live yet - I'm launching this Monday, but I think it will work) but I have a whole 70 video module course on marketing your music and what to do step by step on a DIY level.  https://benjamingroff.teachable.com/p/release-blueprint as far as help / advice on marketing etc ... I think I might have a ton of answers for you there.  And also my website benjamin groff dot com is chock full of great stuff (at least in my opinion).  Be well! 

Alan Cross

Nice. Lazy, languid, mellow. But it does take a couple of listens before the hook takes hold.

A couple of things:
--You'll want something on YouTube. Even a lyric video is better than nothing.
--I know this is a studio project, but is there a chance you'll play live when all this nonsense is over? That's still the best way of generating word-of-mouth.
--If you're getting into social media, this song is definitely aimed at an older crowd. That means you want to focus on Facebook, which is where older demos hang out. 
--Unless you have a track record of playing live, a solid fanbase, a big social media following, a label won't look at you. 
--Radio will be a tough nut to crack. I'd start with the CBC and campus radio first. Commercial radio should come later.
--What about synch and licensing? Maybe it's time to make friends with some music supervisors.
--Above all, keep writing. Songs don't need to just be good these days, they need to be GREAT. And you'll know when it happens because people (who aren't friends and family) will tell you.

Hope that helps! Good luck.

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Like Mike by Division 88 x Miley Cyrus

Brownie Marie

Man, this takes me back... especially right on the heels of the Bulls documentary, "The Last Dance." Multi-dimensional flip and modernization of the popular jingle, but still stayed true to the original. I found Miley's part to be a bit gratuitous, but because it's Miley, it works. Overall, a unique and quality execution.

Hugh McIntyre

This was an okay mix, though I can't say it really stood out enough for me to be wowed. It was neat, but I think it needed something else to really make it shine. Also, it was a cool idea!

Alan Cross

Okay, that's fun. It helps fill the current sports gap.

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Lead the Way by Billy Wild

Alan Cross

Jeezus, man. When is someone going to pick you up? Maybe you should put out a shingle as a songwriter-for-hire. Your stuff is too solid for you not to become famous. Maybe a move to Nashville? Or LA?

If you send this to me as a high-quality MP3, I'll give it a feature play on The Edge next week.

Bob Lugowe

Catchy, well-written song with solid production, interesting instrumentation, a funky groove and seductive vibe. For starters,I would suggest by including a brief bio about your project along with a short description of the track, lyrics and links to hear more music plus your socials as this is your elevator pitch in front of the right people so you want to provide as much info as possible in a clear and concise manner and make it easy for anyone to hear more if they'd like. I would also suggest putting all of your music on bandcamp, perhaps as pay what you want to build a fanbase as that is the #1 site for indie music fans to discover and purchase music plus they pay artists the best rates. Also, be sure to use all of the available and FREE artist tools across the DSPs like Spotify for Artists, Apple Music for Artists, Amazon Music for Artists and Bandcamp's artist platform as these will provide great insight into your fanbase, how your music is performing and allow you to optimize your profiles and pitch for inclusion on playlists in certain instances. If you're looking for more promotion and building a fanbase you should consider hiring a publicist or a marketing firm to help with the release of your next single and/or album. Best of luck!

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Benjamin Groff

Hey SKOOP - Great video.  Really nice job on that with the effects and timely song lyrically as well.  I think this is really close for me as far as a song I might want to post or have a discussion further on publishing / label - can't really put my finger on it but really close.  I like those guitars in the song - nice way to make it signature and also those counterlines that are kinda Indian.  Maybe there's some ideas in here for some type of TikTok challenge?  But yeah - really great work.  Just not sure it's quite there for me thought really appreciated this one.   

Alan Cross

Great stuff. Topical! Love the video, too. Way better than some of the hip-hop that's taken over SoundCloud these days. 

What's the plan with this?

Let me share this on my social networks. It deserves to go viral.

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Alan Cross

I like this one even more than the last one. Then again, I'm an unrepentant rock dude.

What are you planning to do with this stuff? Are you looking for a label deal? How are you planning to market this music? It should be heard by more people!

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Hugh McIntyre

It's a cute song, but I'm afraid it didn't really stand out for me. I feel like I've heard things just like this before. Perhaps if you found some way to differentiate and mix in something that made it truly unique, it would do more for you. Loved the lyric video too--great concept, well-executed.

Alan Cross

This is the more rock'n'roll stuff you were talking about? Good video.

Fire me a high-quality MP3 with a short bio/description of the project and I'll get it featured on The Edge.

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Getaway [Official Audio] by Neon Bambi

Alan Cross

First, I like the name. Good pick. Second, I like the vibe of the track. Kinda Dave Gahan-y and Tears for Fears-y in places, which is a good thing. Everything is certainly in line with what's happening in the world of alt-rock today, especially on satellite channels like XMU.

One thing: at 4:45, this is a bit long for some radio programmers. You could easily edit this to less than four minutes. Think about it.

Now, some questions:

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Soundtracks? All these paths need to be investigated. That being said, there's no way this shouldn't be considered for radio airplay with the proper marketing and promotion.

2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word.  

3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. Ask Drake what it's like to benefit from clever playlist placement. 

4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations and public radio. 

5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

6. Wanna know if your material is great? (1) Are you friends and family raving about your stuff? (2) Are people actively seeking you out? If the answer to both those questions is "yes." You may have something on your hands. If not, then maybe what you're offering just isn't good enough to cut through all the noise. Remember that no one has a RIGHT to have their music heard. Your music has to demand people's attention on its own.

7. How often do you play live? Nothing is better than having a group of strangers giving you real feedback in real time. 

8. Record labels are weird these days. They're all about pop and hip-hop. How do you want to market this? Alt-pop? Alternative? Rock? That decision may impact what kind of uptake the song has.

9. Any money in the budget for a YouTube video? Even a lyric video would be enough.

Let me spread this to my social networks. That'll be good for at least 100,000 people. 

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Reality by Billy Wild

Hugh McIntyre

A really cool track in every sense. I think it needs a little bit of help when it comes to vocal production (or potentially mixing or mastering), but overall, I thought it was good. The video is a good example of how you can make something interesting on a limited budget, so good job there as well.

Alan Cross

This is really, really outstanding.

Send me a high-quality MP3 and I'll fit it in on my daily Edge radio show: alan@alancross.ca 

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Wikid by Billy Wild

Alan Cross

This is terrific! Very MGMT (and I mean that in the most positive way). Cool concept for the video, too. Totally love it.

What are your main plans now? Radio? Video airplay? Live performance?  Here are my standard bits of advance (and please excuse me if they seem facile):

1. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word. 

2. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important.

3. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations, public radio and commercial alternative/AAA radio. This could even work with pop and AC.

4. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

5. Play live as much as possible. Nothing is better than having a group of strangers giving you real feedback in real time. But I have a feeling you knew that, right?

I like this so much that not only will I spread it through my social networks (that's good for about 100,000 people) but I'm going to post it on my site today.

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Cool With That by Billy Wild

Alan Cross

This is REALLY good. I have nothing to offer about the songwriting, arrangement, production or performance. Cool video, too.

For some reason, I'm reminded of the style Roxette pursued early in their career. Nothing wrong with that. Nothing at all.

Have you got a radio plugger? Someone who can get you on Spotify playlists? What about a social media strategy? These are all things a pro can help you with.

Another question: are you hellbent on becoming a recording artist or will most of your revenues and notoriety come from performing live? That's a call only you can make. 

Meanwhile, let me forward this through my social media networks. That's good for about 100,000 people.

Andrea Young

Really really well done.  Arrangement, production, performance all awesome and the twist at the end made me go back and watch again.  The subject matter of the video doesn't speak to me, a bit too edgy for my taste ;)    But its a catchy track with a catchy video, you can take this out there and find an audience on youtube.  Looked for you on Spotify but nothing came up in searches, would recommend releasing on all platforms for ultimate exposure when it catches fire (if this is your first release it may take Spotify time to index you on searches?).  I like the track, but not sure I have a place for it ie lyrics don't really resonate.  Thanks for your submission!  Good luck with your music. 


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