margø

margø

margø


Title
part time music creator, full time cat petter // hazy OUT NOW 💀
Bio
Canadian born margø has always been captivated by music and its ability to provide a common ground for people of all backgrounds. From an early age, she had always wanted to create honest music with the intention of empowering those who listen to her words. This shines through in her work – songs filled with themes of self worth, fearlessness and power. margø has always rooted for the underdog – and she’s here to create a soundtrack for those who are finding their voice. Defined by her ability to combine raw vocals and honest lyrics with heavy bass tones, she has crafted music that is both unapologetic and vulnerable. 

Instantly achieving wide acceptance, her debut single "In Between" was ranked #1 on the Hype Machine main chart and earned placement on the popular YouTube channel CloudKid. Since then, her music has been shared by numerous accredited blogs, and has earned placement on major YouTube and Spotify playlists such as Valiant Music, Fresh Finds: Pop, and New Music Friday Canada. 

Following a successful debut year – which included earning placement in the top 50 producer’s picks for the 2019 CBC Searchlight competition, as well as making it to the semi-finals of the 2019 International Songwriting Competition and 2019 Unsigned Only competition - margø released her long-awaited EP “Solo”. With new music set to release throughout the year, margø is an upcoming artist you’ll want to keep an eye on.
Website

Recent Submissions

margø submitted media.

fool by margø

Alan Cross

Ah! You're back! Glad to see that you've been working hard on new material. The more you have in your portfolio and the greater your social media following, the better chance you'll have at attracting attention from the right people.

Same deal as before: Send me a high-quality MP3 and I'll see what I can do about a feature on The Edge. Include a new three-line bio, too. Use alan@edge.ca 

margø submitted media.

someone else by margø

Benjamin Groff

Hi Margo - thanks for the submission.  A little late getting back to you but overall i thought this was a nice song.  It kinda reminds me / has some Alanis vibes on it - lyrically and thematically.  I wasn't sure if the instrumental drop sold me vs maybe having a big anthem chorus there (also i'm thinking back on Alanis too and why that Jagged LIttle Pill album was so big).  Like your pre chorus really build so great - and would love to have a bigger chorus there.  Your "drop" is great!  But I'm wondering if it can be bigger?  What if you put a hook over that drop?  It might be too much but an idea.  

I think it's a really strong piece - just not quite what I'm looking for at the moment - but I think circling the zone!  

Also, as a bonus, if you want - feel free to get my book (for free at the following link)- I just released it (280 pages) and has a ton of marketing and promotion ideas in there that might be helpful.  The book is #1 on Amazon in 7 different categories as new releases but feel free to drop over here and get it for free if you like: https://www.benjamingroff.com/get-the-book 

Hope it's helpful!

Benjamin. 

Alan Cross

I like this. Another good one from you. But I kept waiting for a big anthemic chorus--and it never came. The song is littered with hooks but not the ONE BIG HOOK that will turn it into an earworm. That's where the chorus comes in--and it doesn't appear.

If you could rework this to include that anthemic singalong section, you've got a hit.

margø submitted media.

hazy by margø

Alan Cross

Another nice one. Certainly something that SiriusXMU would consider. 

Rather than offer personal opinions, let me recommend some reading about the kind of things you need to deal with.

https://lefsetz.com/wordpress/2020/07/30/daniel-ek-on-streaming-royalties/

If you have any other questions or if you'd like to talk further, just drop me a line at alan@alancross.ca

margø submitted media.

In Between by margø

margø submitted media.

Solo by margø

Scott Cohen

Great track.  It kept going in places I didn't predict.  

Benjamin Groff

Hey Margo - thanks for the submission.  Interesting mesh of genres here with the dark pop side and guitar work etc.  Also I like the song concept idea.  For me - I wonder how this sound more of an acoustic version and just have the song resonate...I feel that the guitars are really heavy (which is cool) but it also might be fighting for attention - might be worth just trying an acoustic version and seeing if that can shine / support the song better?  Just an idea. Not sure the song quite resonates 100% all the way there for me ... but definitely a strong submission.  Also, FYI, if interesting, I just released 2 online courses that might be worth checking out.  One is "Insider Secrets to Hit Songwriting" and the other is the "Digital Music Release Blueprint" that tells you exactly what to do when (70 video modules) for your next DIY releases. Feel free to check out!  https://benjamingroff.teachable.com/courses 
  

Alan Cross

Okay. I like this a lot. A LOT. I love the noisy breakdowns that offer a counterpoint to the alt-pop of the rest of the song. Great production and performance, too.

Tell you what: If you send me a high-quality MP3, I'll give this a feature on my radio show on 102.1/The Edge in Toronto. And if you can give me something embeddable, it'll also end up being featured on GlobalNews.ca. 

My email is alan@alancross.ca. 

margø submitted media.

Someday by margø

Benjamin Groff

Hey Margo!  Hey this is really strong!  I just put this in our Weekly Chart Playlist on Spotify here: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=pdLCqwFDSKWql0aLMjWC-g 

No comments other than this is really really good and I'm checking out your other stuff right now too.  Great work!

Alan Cross

This is nice! Sweet vocal and arrangement. And given with the current state of music, this song might work at couple of different radio formats. Now a couple of questions:

1. If radio is in your plans, what kinds of stations would you target? Pop? Alt? It might be worth having a meeting with a good radio plugger to get some advice.

2. If the budget allows it, think about a video. Even a lyric video is better than nothing. YouTube is still one of the most important places for music discovery.

3. SoundCloud is good, but you'll need your material on all the streaming platforms, A company like TuneCore can do that for you.

4. I see you're already really active on social media. Good. Keep it up.

5. Do you play live at all? Do you have your own band? There's nothing like having a group of strangers tell you the truth about your music in real time. Performing live can only make you stronger.

6. Remember that a good song is only the start. You need to find ways to rise above the noise and the competition. 

Good luck. This is a great song. I hope you do well.

margø submitted media.

LOVELOST by margø

Benjamin Groff

Hey Margo, thanks for the song.  Really like this!  I'll ask Beca our editor over at We Are: The Guard to include in our Best of Indie Pop posts that usually come out on Wednesdays.  I also added to our Weekly Chart at Spotify here. https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=8bG7kFdCRFeywwD_V5GOqg  Nice one!  

Alan Cross

Interesting sound, certainly one that's very much in line with what's happening with the alt end of pop music (Billie Eilish, K.Flay, Elle King, etc.) Good job!

No notes from me on songwriting, performance, or production. Let's move right onto these questions:

1. What are hoping to do with this song? Take it to radio? If so, make sure you hire a radio plugger. A good one will get your music past all the noise and right to programmer and music directors. Don't forget to target campus stations and the CBC, too.

2. Make sure that your material is on ALL streaming platforms. You gotta be wherever potential fans are. With that in mind, is there money in the budget for a YouTube video? Even a lyric video would help. YouTube remains the biggest source of music discovery out there.

3. What's your social media strategy? You'll need to interact with all potential fans in as close to real time as you can. Visual image will be important, too, so don't neglect Instagram.

4. It's good to see that you know how to make friends with bloggers. Even the smallest one wants to be credited with discovering The Next Big Thing. Keep it up.

If you have a high-quality MP3 to share, send it to alan@edge.ca and I'll see if I can spread the word a little more. Meanwhile, I'll share this on my social networks. That'll be good for about 100,000 people.

margø submitted media.

Game Over by margø

Benjamin Groff

Hey Margo...solid song here for sure.  No comments really other than I liked it enough to put in our We Are The Guard Weekly Chart.  I reorder it on Tuesdays; https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=pWY72dtxTLyMhWrlkOmheg  But you're in there now : 0  Nice one.

Alan Cross

Extremely pretty, good performance, well produced. I'd call this one radio-ready. 

Some things to think about:

1. If you're going to radio, you'll need a plugger to help you get to the music director. Canada has plenty of good people in that space. That person will confer with you as to which format should be targeted. Will it be alt? Pop? AAA? Adult contemporary. You'll have to come up with a strategy.

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Soundtracks? Just having fun? All these paths need to be investigated. 

2. Social media will be very important. Make sure that you reply to every comment that may come in. Turn early I can see fans becoming evangelists.  This is exactly what happened with Lorde, Billie Eilish, and Jade Bird.

3. You need to be on all the streaming services. And if budgets permit, you need something up on YouTube, even if it's just a lyric video.

4. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

5. I listened to the song a couple more times as I was writing this. I found myself humming with the chorus. I NEVER do that with a new song. A good sign? Probably.

Let me spread this to my social networks. That'll be good for at least 100,000 people. 

margø submitted media.

In Between by margø

Alan Cross

Nice mix of the old and new. Strip away the modern electronics and this could have been a girl group pop hit from 1963. And given what's happening today (Bishop Briggs, K.Flay, Florence and a few others), this does have a shot at wide acceptance.

Let me pose some questions that I hope will help your immediate plans.

1.  What are your career goals? Radio play? Recording? Licensing and syncs? Income from a publishing deal? Soundtracks? All these paths need to be investigated. That being said, there's no way this shouldn't be considered for radio airplay with the proper marketing and promotion.

2. Your social media strategy will be key. Make sure that you reply to every comment that may come in. Turn early fans into evangelists, especially the ones who contributed to this video. Get them to spread the word.  This can work especially well with female artists who deliver strong emotional messages.

3. If you don't already, get someone to handle getting your material on streaming music services, especially someone who knows how to get your songs on the best and music influential new music/new discovery playlists. They're becoming increasingly important. Ask Drake what it's like to benefit from clever playlist placement. 

4. If radio airplay is important to you, get a radio plugger. They know how to get to the right music directors. Work with both campus stations and public radio. 

5. Make friends with as many bloggers as possible. Even the smallest want to think that they can discover The Next Big Thing. Every little bit of coverage helps.

6. Wanna know if your material is great? (1) Are your friends and family raving about your stuff? (2) Are people actively seeking you out? If the answer to both those questions is "yes." You may have something on your hands. If not, then maybe what you're offering just isn't good enough to cut through all the noise. Remember that no one has a RIGHT to have their music heard. Your music has to demand people's attention on its own.

7. How often do you play live? Nothing is better than having a group of strangers giving you real feedback in real time. I expect that you know that.

8. Record labels are weird these days. They're all about pop and hip-hop. How do you want to market this? Rock? Alt? Pop? AAA? That decision may impact what kind of uptake the song has.

9. Finally, if the budget allows it, see what you can do about getting something up on YouTube. Even a lyric video would be fine. YouTube is still the greatest source for music for people under 30.

Let me spread this to my social networks. That'll be good for at least 100,000 people.