The Gold Souls Group

The Gold Souls Group

The Gold Souls Group


Bio
Fierce Funk with a California Soul, The Gold Souls are bringing the driving grooves of funk, the rich textures of soul, and the compelling storytelling of the blues to the Northern California scene and beyond. Drawing from a wide range of influences and experiences, they deliver captivating lyrics and fresh arrangements over a vintage sound.

Led by the dynamic Juniper Waller, the group is made up of young talent hailing from the Bay and Sacramento areas. With Darius Upshaw on guitar, Alex Severson on the keys, Billy D. Thompson on the drums, and Jace Dorn on bass, each member has a hand in writing and song composition, making The Gold Souls a truly collaborative effort.

The Gold Souls burst on the Sacramento music scene in early 2017, and are swiftly becoming one of the most promising new talents in the area.

They released their self-titled five song EP in May of 2017, and toured down the California coast soon after in support of the fresh blues, soul-funk EP. Their next single, “Nobody,” was released in late 2017 and was featured on Apple Music Blues’ Hot Tracks list. They released their full length album “Good to Feel” in June of 2018, an album that stuck to their core oath to never sacrifice the groove.

Their next single, “True Blue” was produced/engineered by multi-Grammy winner Timothy Bloom (Smokey Robinson) and was released in February of 2019. This past April, the band went on tour through southern California, Arizona, New Mexico, Texas, and New Orleans.

Their latest single, “Strongman” was released this past summer (2019), a single that promotes a story of female-empowerment through rich soul textures and a vintage-inspired sound. The release was accompanied by a visually stunning lyric video in October of this year. After their debut at the Joshua Tree Music Festival, The Gold Souls wrapped 2019 with a regional tour and are continuing to bring joy with their own style of funk soul into 2020.

Recent Submissions

The Gold Souls Group submitted media.

Got It (Official Music Video) by The Gold Souls

Benjamin Groff

Hey Gold Souls - thanks for the submission.  Nice song and I appreciate the musicality - all those parts I'm really hearing between the guitar / bass / drums, etc.  I do have one suggestion, since everyone is super musical here - which is to start thinking about 2nd melodies.  What are 2nd melodies?  It's so critical in making key pieces of music - it's the underlying "riff" of the song that can be copyrighted and identifiable outside of the song (i.e. you just need to play that riff and people know what song it is).  I think that could be one thing that could be helpful here or seeing if your other songs have them.  It's a secret I picked up after having done publishing for 25 years.  There's 4,000 words I wrote on it here if you want to check out more.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  Hope that's helpful - but nice work.  Not sure if, at the end of the day it's for my and what I'm working on but I enjoyed listening.  Hope it's helpful.  I would also see what you can do about finding user generated playlists on Spotify and submitting to them.   And als YT Promoted Videos which you can highly target I think are the most bang for your buck. 

Alan Cross

Nice work all around! I like the 70s-ish soul influence. Great video, too. And I'm assuming that Sacramento doesn't get much musical love.

A couple of question:

Where do you see this song fitting in with today's musical landscape? If you're hoping for radio, I'm struggling to think of a format other than smooth jazz that would entertain playing this song. Public radio would probably be interested, too.

What are your long-term goals? Touring and performing? Licensing and sync? Recording? Studio work?

A social media strategy is key top any kind of success. Since your music is aimed at an older audience, I'd consider focusing on Facebook because the demo of users is more in line with what you do. Make sure you answer every and all comments. You need to turn fans into evangelists.

Back to licensing: It might be time to make friends with some music supervisors. You never know what kind of music they might need for a given project. 

One last thing: You probably realize that this kind of music isn't much in the mainstream. Are you prepared for the battle ahead?

Bob Lugowe

Really fun, unique video with awesome animations and an enjoyable, song with standout drumming throughout. I particularly enjoyed all of the different animations for each band member, was a nice touch. 

In terms of promotion, I would start by suggesting that you include lyrics and a short bio about the group in your Fluence submission so people can find out more about you. This is your elevator pitch in front of the right people so you want to make it as easy as possible for listeners to get the full picture and find more of your music if they're interested.

If you're not already, be sure to use all of the available and FREE artist tools across the DSPs like Spotify for Artists, Apple Music for Artists, Amazon Music for Artists and Bandcamp's artist platform as these will provide great insight into your fanbase, how your music is performing and allow you to optimize your profiles and pitch for inclusion on playlists in certain instances.

If you're looking for more promotion and building a fanbase you should consider hiring a publicist or a marketing firm (if you haven't already) that you feel you can trust and is a fan of your music to help with the release of your next single and/or album to help you get visibility on blogs, playlisting, etc. If you're not already on a label, consider trying to get signed to one as they can help you with the promo and playlist pitching. Lastly, if you're trying to get more eyes on your video, consider running ads on Facebook, Instagram and YouTube. It's hard to get outlets to cover a song that has been out for a few weeks unless they're small blogs so the best approach is to share the video with key outlets ahead of it's release via a trusted publicist if you're looking to get bigger exposure. 

Best of luck!

The Gold Souls Group submitted media.

Got It (Official Audio) by The Gold Souls

Mike Mineo

"Got It" is an infectious, well-produced success. Organ-laden expansion at 01:02 plays excellently alongside soaring, suave vocals, Verses exude a cool, funky nonchalance, providing a stellar contrast from the perkier chorus. Psych-friendly bridge around 02:30 shows swirling guitars and wordless vocal passion that exudes a neo-soul, consuming quality. Jam-friendly percussion and synths that follow provide a fully engrossing feel -- this track starts with accessible catchiness and then unfolds with fully creative, expansive vigor. Nice work! I look forward to sharing this. Since you also noted that you're seeking promotional advice, feel free to email me at mike@obscuresound.com for any questions or if interested in my PR servicing's rates and success stories. This is excellent material; thanks for sending! -Mike

Arielle J.

Love this!! It's both new and fresh and also has a great sort of classic funk vibe to it at the same time. As far as promo advice, I would try to market to the young-ish fans of jam bands and livetronica acts. That crowd shells out tons of money for music festivals, merch, vinyls, etc and while you're not a jam band, I've found that that crowd also loves just straight up funk music. I can definitely see big festival crowds of 20-somethings grooving to this. Best of luck!! 

Alan Cross

Nice stuff. Tight playing, too. The mix sounds a bit old school. I think it could be a bit brighter with a different approach to where the vocals sit in the mix--but that's just my opinion. Now some questions.

1. Where do you see this music living? It's not really anything most radio would play right now. You'll have to think about where this material might have an outlet.

2. Who do you see as your target audience? From my experience, this would work best with a certain type of adult crowd who is into what's been called "yacht rock." That includes artists like The Doobie Brothers (Michael McDonald era), Steely Dan, Pablo Cruise, etc. It's not exactly jazz-pop, but there the jazz/sophisticated swing sensibility is there.

3. Do you play live? And if so, where and for whom? If you do, make sure you try to harvest as much data from the audience as you can. Plug your website, your Instagram account. Build a mailing list by collecting emails. Chances are Facebook will be your best social media platform since you're going for an older audience.

4. Is there a visual hook to what you do? Something that makes you stick out when people see you perform?

5. What about sync and licensing? You have a pretty specific sound that might lend itself to placement in commercials, TV, and movies. You might want to start researching music supervisors.

Good luck! Hope this helps.

Bob Lugowe

Catchy, well-written song with a solid groove. Sounds like it would be great in a live environment and I always appreciate modern groups keeping funk / soul alive. The look and feel of the group is very professional and you have a unique aesthetic too so kudos there. 

For starters, I would include a short bio, description of the track and lyrics along with your social media links (and actually have them hyperlink). This is your elevator pitch in front of the right people so you want to provide as much info as possible in a clear and concise manner and make it easy for anyone to hear more if they'd like. Also, be sure to use all of the available and FREE artist tools across the DSPs like Spotify for Artists, Apple Music for Artists, Amazon Music for Artists and Bandcamp's artist platform as these will provide great insight into your fanbase, how your music is performing and allow you to optimize your profiles and pitch for inclusion on playlists in certain instances. If you're looking for more promotion and building a fanbase you should consider hiring a publicist or a marketing firm to help with the release of your next single and/or album to help you get visibility on blogs, playlisting, etc. If you're not already on a label, consider trying to get signed to one as they can help you with the promo and playlist pitching. 

Also, this seems like a great track to have a music video for so if you have it in your means, def make as much visual content as possible around a release to help with promotion and getting noticed. This is 2020 so artists need to focus on aesthetics and visuals more than ever.  Best of luck!


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