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Dead Planet by Down The Void

Alan Cross

Nice. Lo-fi garage metal. Makes me think of early Sabbath or bands like Killdozer. 

You didn't mention what kind of advice you'd like, so I'm just going to go ahead and offer up some ideas.

1. Make friends with as many metal blogs as you can. You know the metal community; they're always looking for new stuff. And once you find someone that likes you, they REALLY like you. Each of those metal blogs is looking to discover the next big thing.

2. You need a social media strategy that covers Facebook, Instagram, and maybe even TikTok. Make sure you answer every response that comes in. That's the way to turn early fans into evangelists. 

3. If there's money in the budget, throw something up on YouTube, even if it's just a lyric video. YouTube remains the biggest source of music discovery out there.

4. You also need to be on ALL the streaming music services. 

5. Once COVID goes away, start networking within the metal community, including promoters. People will be desperate for gigs. 

6. What are your long-term goals? A recording career? Touring? Getting something on the radio? Working full-time or part-time? Something else? 

Like I said, I'm into this kind of stuff. I'll share it on my social networks. Hopefully that will create a little buzz. Good luck!

Bob Lugowe

Dirty, sludgy, depressing jam that sounds like it was recorded in the kitchen on the cover in a good way haha. 

In terms of promotional advice, I would start by suggesting that you include a brief bio, lyrics, links to hear more music and your social media in your Fluence submission. This is your elevator pitch in front of the right people so you want to make it as easy as possible for listeners to get the full picture of who you are and what you're about along with an easy way to find more of your music if they're interested. 

If you're not already, be sure to use all of the available and FREE artist tools across the DSPs like Spotify for Artists, Apple Music for Artists, Amazon Music for Artists and Bandcamp's artist platform as these will provide great insight into your fanbase, how your music is performing and allow you to optimize your profiles and pitch for inclusion on playlists in certain instances.

If you're looking for more promotion and building a fanbase you should consider hiring a publicist or a marketing firm that you feel you can trust and is a fan of your music to help with the release of your next single and/or album to help you get visibility on blogs, playlisting, print media, etc. If you're not already on a label, consider trying to get signed to one as they can help you with the promo and playlist pitching. Lastly, make sure you have a strong social media presence and that you're on all the right platforms (tik tok, instagram, triller, etc.) with a unique aesthetic as this will help you draw in listeners and hopefully stand out amongst a sea of performers. Having strong visual content and music videos can def help get your music out there more than just releasing it without any promotional effort. 

Lastly I said it above but can't stress enough how important it is to build your own fanbase on social media and really push your own personality across your channels and have it look and feel as pro as possible. Artists have more power than ever these days so take advantage of all the tools available! 

Best of luck!


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