Benjamin Groff

Benjamin Groff


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Benjamin Groff

Title
Music Publisher / Label (25 Years in Developing Talent - Signed: Ryan Tedder, Greg Kurstin, SOPHIE, Grimes, The Lumineers, Savan Kotecha etc)
Bio
Hey there!  My name is Benjamin Groff and I'm the guy behind We Are: The Guard (http://www.WeAreTheGuard.com) and the music publishing company Brill Building (http:www.BrillBuilding.com).  Feel free to check out a complete list of my signings here www.benjamingroff.com/signings
I also have 2 courses, with over 100 video modules, released on Teachable.com (the "Insider Secrets of Hit Songwriting" and another called "The Release Blueprint - Music Marketing Strategies" - which gives you a real plan to release your music. Check them out here: https://benjamingroff.teachable.com/courses

I'm proud to have signed over the years, some of my all time favorite artists and writer/producers ranging from: The Lumineers, Ryan Tedder/One Republic, Grimes, SOPHIE, Greg Kurstin, Savan Kotecha, Kelly Clarkson, Cut Copy, Peaches, Nosaj Thing, TOKiMONSTA, DENM, Ariel Rechtshaid, Big Freedia, Chairlift, Overcoats, Lindy Robbins, Cut Copy, etc.  

Additionally, I'm behind the We Are: The Guard music influencer and blog the best new indie, alternative pop, alt chill and more.

Submissions to my Fluence page will receive a thorough and honest review / critique.

Additionally, 20% of our submissions have gone on to make it to being We Are: The Guard posts.  Despite the hourly rate, most submissions cost less than about $15 to review, depending how much feedback we provide.

Looking forward to hearing your latest.  All proceeds go back into help run We Are: The Guard with server costs, writers, A&R, and my Friday night pizza.

Yrs, 

Benjamin
http://www.WeAreTheGuard.com (1,000 Unique Daily Visits) 
Soundcloud: https://soundcloud.com/wearetheguard (3,300 Followers)
YouTube: https://www.youtube.com/wearetheguard (7,000 + Followers)
Spotify: https://open.spotify.com/user/wearetheguard 
Twitter: https://twitter.com/wearetheguard (10,600 Followers)
Facebook https://www.facebook.com/theguardofficial (20,000 + Fans)
Website
Expertise
artist management, music industry, record label, music promotion, artist and creative talent relations, music production, record labels, emerging artists, songwriting, music publishing, music production / mastering, music writing / blogging, promoting artists, promoting music, publishing, music blogging, artist development
Interests
indie rock, alternative, indie pop, electro, rock, electronic, classic rock, indie, singer/songwriter, edm, pop, alternative rock, dubstep, indie folk, electro pop, chillout, chillwave, alternative folk, chillstep, downbeat / electro-acoustic, indietronica, indie electronic, melodic dubstep
Location
Los Angeles, CA

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Recent Feedback

Shawn Mathews submitted media.

Benjamin Groff

Hey Shaun nice DIY video here.  I dig the song also and think the video really fit it great with the additional animation on top of it.  I do think this song could do really well for you in the synch space.  Have you looked into micro synch agencies like Marmoset or Music Bed?  Actually I'm a little more curious about "Sunshine" I'm a little curious to learn more about this one, like who the cowriters are, etc.  Maybe it could be something to discuss a little further on a label / publishined end.  It's off to a great start.  Maybe we can figure out a way to keep that momentum going with a budget etc.  Feel free to reach me via my website, www.benjamingroff.com  Or I'll find you on the socials.  

Billy Preston submitted media.

Benjamin Groff

HI Memoryfield - I enjoyed the "large" cinematic landscape here - wish more people were doing this and the musicality as well!  Great video and nicely done.  For me, it's a touch outside what I'm looking for which is beat driven indie pop or more mainstream.  But I think there is a really great niche and areas of Spotify, and Apple and YouTube that are going to eat this up.  As far as promotion - I would spend real quality time in finding those channels, playlists and blogs that could support the video.  And then once you have that list you can start fostering those relationships and use again and again.  I'm also just about to post at my website at BenjaminGroff.com a whole directory of sub reddits and where you can find the right audience.  Lastly, I think a YouTube promoted video is going to really work great for you - just make sure you do tight targeting, interests, keywords (i.e. similar artists whos fans might like you, etc).  If you do that right you can get a targeted view for like. 02-.05 cents and it might converts some new fans and streams elsewhere.  Nice work - for me, personally, it's just a little outside my genre.  Hope it's helpful!

Brandon Linds submitted media.

Time (Official Audio) by Brandon Child

Benjamin Groff

Hey Brandon - thanks for the submission.  Overall i thought this was on the good side.  I have a suggestion for you worth checking out - which could be an epiphany of the day.  But first - just wanted to mention - really lovely guitar solo!  But that goes on to what I was going to mention - which is a super amazing songwriting "trick" is to add a "2nd melody" to your actual vocal/lyric that you sing.  In other words - instead of having vocal melody + chords - you can have "vocal melody" + "2nd melody."  This is essentially keeping your chords and instead replacing them with a great bass line, guitar riff, arpeggios etc that follows those chords - and then mute the chords.  There's more on this here: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  For me it's what makes songs "light up" in any genre in any decade and might be worth exploring.  

Listened twice to the song.  Definitely in the good category...I would say I enjoyed the guitar playing the most (being a fellow guitar player).  

Hope it's helpful.


Benjamin. 

Brian Walker submitted media.

ROLEPLAY - Remix by Brian Walker

Benjamin Groff

Hey Bryan - sorry for the delay in reviewing your song.   Was on some much deserved vacation : )  i like the production here and the vocals.  The song is really good for sure and would expect you'll do well with it.  I see you're looking for a label - not sure this one is going to be quite right for me...but I would suggest submitting this across to EDM District / The District to their YouTube channels and Submit Hub.  Also there's a whole book i wrote on additional promotion and marketing and ideas. Feel free to pick up a free copy here if you like - as a bonus!  (it was recently a #1 new release on Amazon) https://www.benjamingroff.com/get-the-book  In the meantime - good luck with the release!  

Jackson Schueler submitted media.

Lovely Girl by Drew Schueler

Benjamin Groff

Hey Drew - really slid song here all around - the song, production, vocals, etc.  First, I'm going to check out some more songs and dig in a little further as this was really strong. Second, if you're looking post release marketing ideas as your comment / introduction note suggests...look no further than this post / YouTube video I made.  There's 48 ideas here and you might have hit the jackpot!  https://www.benjamingroff.com/blog/50-post-release-music-marketing-strategies  Enjoy!  I would also resubmit to places like Submit Hub-other YT channels - you never know.  Maybe try some different "sideways" genres that you didn't hit up the first point.  Like - this is more pop to me - but maybe try indie pop next time around, etc.  Checking out some more and nice work.

Billy Preston submitted media.

Moonage Daydream (David Bowie cover) by memoryfield with Robyn Cage

Benjamin Groff

Hey Memoryfield - thanks for the submission. Great pick in a cover idea.  Overall though, my feedback is it looks like this is a well produced, potentially expensive video and music production.  So, I guess my question is what the overall objective would be for putting the budget into a cover vs say original material.  I mean - don't get me wrong, I do covers all the time on my label, but we're also usually doing something really different or a twist on the song that's unexpected. I think this is a good cover for sure but for me at least, it feels kind of close to the original.  Or the other question is - why not instead just listen to the original David Bowie version.  From the female perspective though is cool though for sure.   

In regards to comments on promoting it - have you looked into YouTube video ads?  They may or may not let you promote it because it's a cover - but I think if you set up a campaign and even just targeted David Bowie fans or people like covers - you could probably get a lot of mileage.  

Hope it's helpful in the meantime.  Overall really nice job with this one and also great guitar solo!

Elijah Perez submitted media.

WAIT by Lij

Benjamin Groff

Hi Lij, first of all - really liked the artwork ... it was attention getting and also very Fleetwood Mac "Rumors" which doesn't hurt!  Overall, I do really like this and also the production takes some nice twists and turns that I wasn't expecting.  I just put this in our Weekly Indie A&R Chart here at We Are: The Guard here: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=688236d198bd4a0b I'll check out your other music but wanted to say nice job!

Zack Kelemen submitted media.

Benjamin Groff

Hey Free Grunt - i liked the song and the video.  One thing I think you have going for you is your really honed in to a niche audience - which is good...because if you can nail it in that audience and tribe - they can broadcast your message more.  So as far as promotion advice, I would look into those corners of the internet, Instagram, specialty clubs, even make up artists in the goth to horror world that might be up for supporting your music and / or doing something with it.   Also if it's helpful - a lot of the promotion advice I have is in my 275 + page book which was a #1 new release on Amazon called "How Do I Get A Record Deal? Sign Yourself!"  It's Amazon but as a bonus you can get it for a free download right here.   https://www.benjamingroff.com/get-the-book  Also I think you could get a good bang for your buck on YouTube video ads and doing a tightly targeted campaign i.e. .03-.05 cents per view.  Hope that's helpful!

Cam Sparling submitted media.

Patient by Jake Daniels

Benjamin Groff

Hi Jake - I think this is a solid song for sure and also nice production and vocals.  If anything could be improved I would say that the lyric video is a nice placeholder but if you look into places like UpWork or Creative Commissions - you can probably find someone to up the ante on your lyric videos.  But certainly fine for now.  

On the creative front musically - I did really like this but would love to hear one extra deeper level of sonic identity - a sound that just could be yours.  I mean let's face it - we're in a climate of 250,000 + music releases per week - so while you've done really well on streaming - how can you 10x that?  And I think part of that answer could be too be more signature - and push the boundaries of your genre somehow.  Only you will know what that is of course.

But yah - super solid song and I'm going to check out the rest of your music on Spotify.  That being said not sure this one is quite right for me and my outlets but I'm going to check out some of your other music too.  Nice work and hope it's helpful.  Benjamin. 

Marian Godwin submitted media.

You Dont Know Me (Original) by Marian Godwin

Benjamin Groff

Hi Marian - thanks for the submission and overall a nice presentation and vibe.  Also really noticed the great guitar playing.  One thing at least for me that I've noticed over the years is that uptempo music generally gets a little more love on playlists, synchs, radio etc.  Of course that might not be the vibe of this project - and i do really think the essence of the recording is really nice so i'm not sure if that comment is so applicable.  However, as for myself, the song is probably a little outside the genre I'm looking to work in.  However, as a bonus, as I see you're looking for info on how to better promote your music - i wrote a whole book on this - but as a bonus, feel free to get it free here if you like (it's also on Amazon).  There's way more in here on promoting music in today's day and age than i can write here.  https://www.benjamingroff.com/get-the-book  Hope it's helpful!

Dylan Nichols submitted media.

COMPANY (feat. kidgloves) by Dyllan, kidgloves

Benjamin Groff

Hey DYLLAN - really nice vibes here.  I actually have one piece of songwriting and production feedback for you that might be helpful.  It took me 20 years to figure this out...but basically - I think a 2nd melody or "riff" in your production, however so slight or significant, could take your song to the next level. It might not be worth redoing this production but I think if you take this concept to heart it will perhaps even overnight retransform your writing and songs.  I wrote like a 3,000 word blog post on this so feel free to pop over here to hear more about what I'm talking about: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff

Essentially it's about providing multiple lotter tickets and melodies for the brain to latch on to songs and at least for me, it's why some songs "light up" for me and others not as much. 

That being said - I love the vibe, your vocals, the delivery and the essence of the song and what you're doing!  Will check out some more of your music in the meantime but hope the above was helpful.  Sounds like you're on the right track!  Benjamin. 

Brendan Terry submitted media.

Empty Room by Tanner Derby

Benjamin Groff

Hi Empty Room - dug the house vibes on this - feel it work great when the dance floors reopen.  One question when listening - do you need your 2nd prechorus?  An old trick i learned from one of the greatest under the radar pop songwriters, Steve Kipner - is deleting your 2nd pre chorus - the brain will think it's there but really you're just giving everyone a little surprise by getting to the chorus 8 measures early - try it out!  My only other comment is if the mix can hit harder - without losing the sensuality of it.  Have  you ever tried stem mastering?  that's there the master each stem and then reassemble and mix/master with the individual parts mastered and maximized.  Could be an idea there.  Hope it's helpfu1

Federico Ferrandina submitted media.

Benjamin Groff

Hi Frederico - I really enjoyed this piece in it's musicality and arrangement - really beautiful and the attention to detail with all the instruments across the board - so well captured!  To me, and having had some success working with Josh Groban, I feel this song is more in the contemporary classical area.  The project isn't necessarily something for my outlets, but I would suggest running targeted Instagram, Facebook and YouTube campaigns against your contemporaries and those names.  I'm pretty confident you will find fans that way as the music is so good!  I would also suggest getting your music on some of the micro synch agencies like MusicBed, Marmoset music - especially if you can license everything 100%.  I'd also put these up on those sites just as instrumental pieces too!  You might find some key synch opportunities.  Hope it's helpful and really nice work.  

submitted media.

Cat's Cradle by Boh Doran

Benjamin Groff

Hi Boh, thanks for the submission.  I enjoyed the visualizer - though it certainly also holds its own as an official video.  I mean, overall this is really solid.  I'm actually typing ... listening back on a second listen.  I might have one piece of advice for you that might serve you for the rest of your career.  Especially if you're in the rock lane (whatever subgenre i.e. indie, singer/songwriter, etc)....a crucial part I think is often overlooked is artists releasing songs with 2nd melodies.  This could actually be a huge thing if applied correctly.  So what is the 2nd Melody?  By that, I mean not just the harmony ... but the riff.  The modern counterpoint of a song.  Ideally this 2nd melody also is copyrightable and exists completely outside of your song and identifies the song.  i.e. if you hear just the opening "riff" to The Police's "Every Breath You Take" you don't need to hear Sting to know that this is the song - and then Sting's vocal enters and you have modern counterpoint.   I actually wrote a huge article on this here if you want to take a look! https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  You have some nice countermelodies but I could hear the song exploding more and being more memorable if i have a key riff / 2nd melody to also latch onto - just a thought!  

I'm not sure the song is 100% right for my channels but I do have a great video here on some more marketing and promotion ideas - post release that might be helpful!  https://youtu.be/D-XqK7hyRt4 

In the meantime which you the best with the project! 

Alessio Casalini submitted media.

Grind by BARK

Benjamin Groff

Hey BARK!  I really liked this - the production and some of the dark indie vibes really spoke to me.  Also reminds me "a little" in the vocal department of KINGS X (which is a compliment).  I'm not sure if this is quite right for my properties but I see that the album is out 4/2.  Could you send me a link / let me know then (or an advance link) at my contact form at www.BenjaminGroff.com - would be down to explore some more.  In the meantime, i enjoyed the direction of the project!

Stephie Victome submitted media.

Benjamin Groff

Hi Stephie!  Great looking video and really enjoyed the cinematography of this.  It also really matched the song perfectly and created a great vibe.  So - well done on that!   One overall comment is that by about 1 min 15 seconds or so (if not sooner) I was expecting and/or hoping for a chorus to come in sooner.  Eventually it does come in of course - but it might be worth considering getting your chorus in a little quicker.  Not that I would edit this as it's a strong piece as is.  Also great title and concept.  I'm not sure if the song is quite right for what I'm working on at the moment but I'm definitely going to check out some more!   Nice work.  Also as a bonus - for some other ideas on promotion, you can pick up a book I just wrote on a tone of ideas that might be helpful.  And it's totally free if you want to get it here.  https://www.benjamingroff.com/get-the-book  Also for some other promotion tips - i have this video of 48 post release marketing ideas that might be helpful!  https://www.youtube.com/watch?v=D-XqK7hyRt4 Hope it helps!  

Jake Bonham submitted media.

biology by birdshield

Benjamin Groff

Hi Birdshield!  Sorry for a short delay in getting back to you.  First - I loved the video - so smart to do this with the type of footage you have here - assembling it into a real high quality video.  It also really accompanied the lyric - so, nicely done on that front!  I do have one comment that I hope can be helpful and you can take with you for the next decade.  For myself - I'm generally looking for more uptempo driven indie pop.  There are 2 reasons for that (besides my preference) 1) music supervisors are more so looking for that tempo and energy - thus if you are a publisher or a label, synchs is really how you recoup initially. and 2) radio is still hugely important and radio still is mostly an uptempo driven format.  Like the songs and tempos that pop off the page and help you get through the day.  So probably just from a starting point - you can leverage things (in my opinion) more in your favor by having higher tempo / higher energy songs - again, in general.  But I'm intrigued here enough that I will definitely check out some of your other songs!  Benjamin. 

Trent-Jean Michel submitted media.

B4IDie by Trent-Jean

Benjamin Groff

Hi TRENT-JEAN,

This is really really strong! Like enough to cause me to open up your profile on Spotify and listen to the other songs.  I love a great rock song especially when there's some tasty musicality and guitar riffs.  Dig your vocals and the production and the overall energy.  Really well done.  I'll tell you what we're doing a special this week on our We Are: The Guard playlist here: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=hGZ-gmMARcyjIV1_OLKUJw but if you can do me a favor and remind me at my contact form at www.BenjaminGroff.com I'll put this one in our playlist for next week!   

And while you're there at my website, for more advice on promoting and marketing - i just wrote a 280 + book on the subject and was a #1 new release on Amazon in 7 categories.  You can get it at Amazon "How Do I Get A Record Deal? Sign Yourself!" but as a bonus here you can get it for a free download if you like; https://www.benjamingroff.com/get-the-book  There's way more advice in there that I can type here for marketing / promotion thoughts.  Hope it's helpful!  Benjamin.   

Maxine Chapman submitted media.

Flatline/Wild by ThankYouBus & bylameboy

Benjamin Groff

Hey THANKYOUBUS & BYLAMEBOY ... definitely dug this. The beat is really hard and along the unique production and the vocals / raps it just really different and stands out.  Bottom line - I'm intrigued to hear more...just started following you on Spotify and will check out the other songs there.  If it's a fit for We Are: The Guard - I'll have someone reach out and see if we can link something up.  Great work. I would suggest to stay in this lane do what you're doing - it's fresh and different!

Evelyn Escalona submitted media.

Benjamin Groff

Hi Detzany - thanks for the submission.  I like your artist name by the way!  Actually, I just left some similar feedback with another submission.  And maybe if this song is already done - I wouldn't change it - but you can use this advice for the future - which is the importance of the "riff" or what I call the 2nd melody.  This is essentially the underlying melody of the song instead of just "chords."  By turning your chords into a secondary melody i.e. a COPYRIGHTABLE guitar riff, bass line, keyboard figure etc...you switch on the brain to dive into not just the melody of the vocal but the melody of the harmony!  For a better picture of this - I wrote 3,000 words on it here: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  

So the idea is instead of "chords" in your song - what about muting the chords - keeping the harmony and instead building bassline, guitar riff, etc that outlines those chords.  Then you have modern counterpoint! 

It will make more sense though when you read the post - but I swear it's a secret ingredient in most of the hits in any genre and any decade. 

Dug the vibe here and the soulfulness...sounds like you're on the right track!   Having the 2nd melody theory in your toolkit I think might take what you're doing to the next level...the writers and artists I work with - we talk about it all the time. 

Hope it's helpful!


Benjamin. 

Joseph Doris submitted media.

Benjamin Groff

Hi Palace Cats - thanks for this submission.  I do like this piece  - nice vocals, production, sophistication (nice chords!), etc.  For myself and my outlets and channels i think the song might just be a little further out on the indie side for me and also while I do really like the dreamy vibes,  I'm looking more for songs that are a bit more tempo driven and reactive.  It feels though this song should resonate with the right audience once they hear it!  

submitted media.

Benjamin Groff

Hi Avaya - really nice reactive song - just the type of thing I like. So first, I'm going to mention that I'm going to check out and listen to more of your music and start following on Spotify.  For the video, it's also really done... but for me the footage and concept might be a little polarizing - like for me, the music doesn't seem to quite to "fit" on the visuals.  But maybe I'm just preconditioned to skate videos all having sounding a certain way.  Maybe it's because my interpretation of the song and the production is a lot on the darker side and the video seems to be more fun and light and happy?  Either way - really great work...and really dig the song!  I'm intrigued and will check out more! 

As far as marketing the song - as a bonus - if you want to pick up my new book - it's all about marketing and how I do that for my own label at We Are: The Guard.  You can get a free download here!  https://www.benjamingroff.com/get-the-book Hope it's helfpul!

Martha Kenny submitted media.

Benjamin Groff

Hi Juniper - really nice song here.  My one comment is that it might be just a bit on the more theatrical side for me.  Great song and voices for sure - but for my channels i'm quite a bit more on the beat driven indie and indie pop and electronic side for what I'm looking for these days.  Again - really like the song - but it just fit with what i do.  Love that big vocal moment at 3:30.  Have you run Facebook and YouTube promoted video campaigns against your audience and like the Idina Menzel's of the world , etc.?  Tx for the submission and best of luck with the song,

natalie bancroft submitted media.

Benjamin Groff

Hi Natalie - sorry for the late response on this one - it's been busy!  First, really amazing video! Wow - it's like a movie.  For myself and my network - I really only work in English language - so it's hard for me to comment as far as how I could see it working in my network of channels or publishing or label.  It's a captivating video.  I would suggest to see if you can market this to ballerina fans and even set up youtube video ads based on that and see if there are also facebook groups and what not who might be able to help promote it.  Really great piece all around!  

Cade Legat submitted media.

Benjamin Groff

Hi Cade - thanks for the submission. I liked the song overall right from the beginning beat.  I also like the mixed gender presentation on the vocals. When done correctly it really can provide some nice contrast between the sections and allows you to travel in a lane that not many others are in.  Overall, I really liked this - enough for me to check out the other songs you have going on on the DSPs.  I'm not sure if this song in particular is the one that gets me to take action as far as promoting on We Are: The Guard or on a signing level - but as mentioned, I'm going to listen to the other songs you have up.  Nice work!  

Marshall Hamilton submitted media.

Benjamin Groff

Hi Max - really nice piece here both on the song and the video presentation.  I have two overall comments.  One is that for myself when it comes to what we write up on We Are: The Guard or what I sign - I generally don't "jump" on vibe oriented music. That's not saying that it's not great!  Because this piece IS really strong.  But when it comes down to what gets synched and goes to radio - more often than not - they're songs that have tempo.  Now - streaming and playlists are a whole other game as there are songs like yours that have 10 Million or even 50 Million + streams.  It's just a harder road in my opinion, depending the lane you want to travel in.  The video is also really tasteful and well done.  I just don't know if you have to "date" the video with the mask.  Maybe that's part of it but just a thought for the long term i.e. if you are thinking in a 10 year horizon.  But really nice piece both the music, vocals, production and video.  Wish you luck with this one! 

JP Alexandre submitted media.

Jaded by JP Alexandre

Benjamin Groff

Hi JP really solid song here.  Quick question - have you thought about releasing an English and a Spanish version?  My hunch is it might double your chances for playlisting opportunities.  Overall I do like this but I'm generally looking for more uptempo, beat driven indie pop for signing on the label / publishing side.  I do have one comment creatively that might be helpful for forthcoming songs.  I noticed that in each section that a lot of the space if filled with vocal information.  Sometimes having space can be an instrument too and really can let the song breathe more (like that the end of the song).  For instance - if you have verses that have a lot of space - and chorus is filled with vocal information - sometimes that can be a good use of contrast and help each section "pop" more and be more unique and stand out.  Hope it's helpful.  Benjamin.  

Alessio Casalini submitted media.

Malady by BARK

Benjamin Groff

Hi Bark - thanks for the submission. Personally I really liked this song on an artistic level.  The song and the production vibes are really intense and different - nice work there.  For what I'm going on my end either on the blog or the label / publishing I think the song and project is a little more on the indie art side of things.  Super appreciate the intelligence and everything on this song but not sure if it's quite a fit for what I'm working on these days. However, as far as help or comments on marketing and promoting - I have tons of information that might be helpful. On that note, I just released a book on Amazon (#1 in 7 categories) but as a bonus - feel free to get it free for a download here if you like: https://www.benjamingroff.com/get-the-book  Thanks and good luck with the project - I like it overall and the intensity of it, etc.  

Monica Koh submitted media.

Benjamin Groff

Hi Aeri - thanks for the submission.  I liked the video and thought it was a tasteful match with the music.  Also I dug your voice and the production.  Typically, I'm looking much more for music that's more tempo and beat driven - even if it's on the indie, indie pop or singer/songwriter side - it just enhances our possibilities of getting synchs and playlisting and ultimately possibly radio.  Artistically, I really enjoyed this (watched / listened twice) but just not sure if it's a fit for me right now.  As a bonus and if it's helpful - feel free to drop by my website - i just released a book (#1 Release on Amazon in 7 categories) that has a lot of new music business marketing ideas and concepts.  You can get a free download here if you'd like!  https://www.benjamingroff.com/get-the-book  

Henry Alexander submitted media.

Tell The Future by Henry Alexander

Benjamin Groff

Hi Henry thanks for the submission. Cool song!  I liked the way the verse started harmonically and where the harmony took it - nice and unexpected and effective.  I dig those 2nd melody guitar parts in the chorus.  Not sure about that synth path in the post chorus, tho : ) Some of the elements of your songs reminds me of Roland Orzabal's music and later Tears for Fears.  Worth maybe looking into what he's doing there.  One thing - the song is "Tell The Future" - is there something futuristic or more advanced you could do on the production.  Just an idea.  Of course someone like Roland has a million dollar studio so might not be "as" easy - but a thought.  Overall I think it's a solid piece.  Part of this whole process is just doing this over and over again and building momentum.  Also - if you're interested - i have a whole bunch of marketing advice on the DIY front - just released a new book called "How Do I Get A Record Deal? Sign Yourself!" - As a bonus - you can get a free instant download here if interested.  https://www.benjamingroff.com/get-the-book Hope it's helpful!

Michelle Carden submitted media.

Endgame (Lyric Video) by Keenan Smits

Benjamin Groff

Hi Kennan thanks for the submission.  Solid song here for sure and really strong voice.  I do have one game changing (I think) piece of advice.  I think this song (and if I were to guess maybe some of your other songs) could really benefit from having a "2nd melody" going on.  What's that?  Well it's basically the "riff" of the song that's copyrightable i.e. a guitar part, riff, a synth figure, a signature bassline - a combination of that.  So instead of having "hook melody + chords" you have "hook melody + hook melody" - essentially keep the harmonic structure - but instead of chords - have a 2nd melody structure that outlines the chords.  I wrote a whole article on it here - all the hits (for the most part) has this going for them.  Hope it's helpful!   https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff 

John Studer submitted media.

Deep in the Clouds by Chachee

Benjamin Groff

expired sorry.

Andreas Kretschmer submitted media.

Rewind by Andy's Echo

Benjamin Groff

Hey Andy!  Glad you enjoyed the release blueprint course!  Means a lot to hear that feedback.  

I took a listen and definitely a solid track.  I've always loved the DJ / music element and especially today when people can't play and just push buttons - that can really mean a lot.  I have one thought though.  If there's going to be a live highly musical element to it - i would stack your track with more musical moments and have some more musicality in there in my opinion.  So - instead of something that could be programmed to have real musicality, solos, etc. in the track, maybe featuring different instrumentalists, instruments you won't hear in techno - and then you're not just standing out on the stage but also the music, which is square 1.  

So - yah, definitely I like your mission!  Track was really strong too.  I would just take it one step further and really stand out and "own" that area.  

As far as AWAL - they just were sold to Sony!  So i'm not sure if i still have pull there - but i would just submit the application and have a hunch you shouldn't have too much of a problem?  You can let me know though if you do @ benjamingroff.com there's a contact form there.  

But as far as finding more opportunities for playlisting etc - it's all about you (or in my case with my label, myself and the artists) bringing the compelling drivers and also the music to get that playlist action - so just some food for thought - like switching to AWAL might be helpful but it's not the magic solution, in my opinion , for what it's worth though they are the best in my view!

Hope that's helpful!  

Benjamin. 

Józio Music submitted media.

Lost by Józio

Benjamin Groff

Hi JOZIO - Nice track - I liked it - reminded me of some MUSE type vibes in places if that makes sense.  I see what you're saying on the 2 different "voices." To me - when I originally heard it without reading the description - I thought - hmm, do they need that distorted vocal on there - I can't really hear the lyrics.  So that might be a consideration.  Without "telling" someone specifically the approach and concept - I'm not sure that will come through.  Just an idea.  I just listened to the beginning again and my hunch is the lyrics are so good...you want people to be able to hear them.  I'd maybe look at Nine Inch Nails and see what Trent does in these types of situations...maybe there's another ay to express that sentiment.   Yah - just listened again and I can't hear the lyrics and they're too good to not be heard in my opinion!  As far as promoting the music...i have a whole book that just came out on the subject (#1 new release on Amazon in 7 categories)...feel free to check it out here and get a free PDF if you like.  https://www.benjamingroff.com/get-the-book  Hope it's helpful!

Brian Walker submitted media.

Benjamin Groff

Hey Roleplay - thanks for the submission.  Overall I think it's a solid song and nice job with the video...really well produced and the vocals are great too / great singers.  I'm not sure if it's a fit for my channels at We Are: The Guard or on the music publishing side - but as as other support and promotion ... I could write 1,000 words on that - but as a bonus - I've actually written a #1 New Released book on Amazon called "Sign Yourself" and I have like a hundred pages on marketing / promotion for 2021 and some ideas you could implement.  You can get it here for a free download and just my way of saying thanks for the submission and a bonus...hope it's helpful but there's a lot of really great content in there that you might find useful i think: https://www.benjamingroff.com/get-the-book  Also - back to your song - really strong hook - I'm still singing it in my head after it stopped playing!  Nice work here!

Kenny Simmons submitted media.

Invisible by Kenny Simmons - Topic

Benjamin Groff

Hi Kenny - thanks for the submission.  I have one thought off the top of my head.  I see the song is from 2015. Which is all good - it's just really hard to get traction on songs 2-3 months post release much less 4-5 years if you know what I'm saying. So my first suggestion is to work up some new material - keep in mind that blogs (and myself having a few popular ones) that we want to be posting new music that's just come out or is about to come out.  So that would my first thought.  Also, you have the production - which probably sounded fresh in 2015 - just the way things work to me the production may not sound as cutting edge ... so that's the other thing.  But overall - i do think it's really pretty good - just not sure it's putting me all the way over the top or where I could fit the song in somewhere on the channels I work with.  But hope those comments were helpful?  Overall - i would say this is a strong start - but encourage you now for new music.  Keep in mind too that with Spotify and DSP algorithms - they're looking for new music ever 6-10 weeks as far as frequency.  Hope some of this was helfpul!

Michelle Carden submitted media.

sofa surfer by Cole Allen

Benjamin Groff

Hey Cole - great title / concept for Sofa Surfer and that whole lyric journey about mothers belly etc.  In short, I really like "Sofa Surfer" - just dropped in our weekly chart / playlist here on Spotify that has about 5,000 followers: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=6Rj4GHZVTU-xiSvq5rQ26g  Nice work on this and will check out some more tunes!  

submitted media.

Oh I Lost Myself by Crystal Skunk

Benjamin Groff

Hi Crystal Skunk - wow what a concept record.  I think the song and the production and vocals and everything is pretty epic.  I think there's some mix stuff you could maybe tighten up and take the last 15% if anything.  I like the panning take on this - made it felt unique. There's just one more level of mix I think - but then again maybe it's not mastered yet.  As far as marketing / promotion - instead of trying to go through everything here...as a bonus, maybe you could just stop by my website and pick up my new book for free (it was just a #1 release on Amazon) and tons of info here on marketing and promotion and ideas for you.  It's free here as an instant download: https://www.benjamingroff.com/get-the-book or certainly you can find it on amazon too lol.  Really great work here.  I couldn't fine more on Spotify but sounds like you're just about to release this...I would work that concept project angle ... maybe you could even get Nick Cave / PJ to help promote or comment on it?   

Natalie Barth submitted media.

Horoscope by Natalie Barth

Benjamin Groff

Hey Natalie - first I really like so much about this song and production. Great production / mix and the parts really speak and then your voice comes and really cuts through.  Great voice!  Really like this and just encouraged me to check more of you on Spotify but only see one song?  Feel free to send me some more and get in contact via the form at BenjaminGroff.com.  Nice work!

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The Ballroom by Faetelle

Benjamin Groff

Hey FAETELLE - wow I really like this. First what I noticed was the verse melody - so many people don't write verse melodies anymore and they're more or less just "filler."  I also liked the dark gothy electronic side of this.  Production was nice too and there are some nice production parts too...etc.  Overall, I thought this was a really fresh piece of music. In a perfect world there would be $2,500 - $5,000 you could throw at this as far as pumping up the sounds, production, mix - but I will say it's intriguing enough for me to check out your other music. Really nice work!  

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High by The Living Strange

Benjamin Groff

What a concept: "they’ve convinced vegan mullet wielding 20 somethings to believe in the power of rock concert tropes."  Hey The Living Strange - great riff, great vibe, song / production.  I'm not sure if "High" as a stand alone would work for our blog (We Are: The Guard), etc - but I just pulled up your Spotify profile and will be listening to more and see where we go from here...nice work!   In regards to some help / thoughts on promoting your music - i just wrote this post for AWAL - might be some tips here for you. https://www.awal.com/blog/top-10-uncommon-secrets-for-uploading-marketing-your-music  Hope it's helpful.  Benjamin. 

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UNSAID by Rise In Veins

Benjamin Groff

Hi Rise in Veins - as a metal / hard rock fan, growing up on it in the 80s, I don't get to hear a lot new bands that I can get excited about.  but right from the beginning this sounded great - a few nods to early Queensryche too maybe?  

Here's the thing - i feel for anyone doing rock, metal, indie rock - as there's not as many DIY venues as say EDM and Hip Hop - channels to support, blogs, etc.  

Here's my biggest piece of advice.  You need to stand out be outrageous or 1000% unique or something that gains attention in a cool way.  Like - I'm thinking Baby Metal.  Different but same.  Amazing metal but it was a Japanese anime girl group take on it.  Like it was worth talking about.  So, what's the VISUAL IDENTITY of RISE IN VEINS?  Right now I'm just seeing an "eye" in the artwork.  Like that isn't super engaging.  Part of this is - how can identify a RISE IN VEINS fan?  I'm pretty sure if I'm on the Sunset Strip in 1987 or in L.A. in general - I can tell who my "tribe" is by the way they dress...like "for sure" those guys are into Motley Crue vs those other people there who are probably into Metallica.  

So really it might sound semi cheesy (or not) but I think you really need to define that also as a cornerstone....that's what all great metal has had.  

And then because the music is hard and intense - you have leeway to do something on the marketing side that brings attention to you. 

What would Nathan Explosion and Dethklok do?  Kidding aside, on a smaller scale - that's what you have to start thinking and stand out of the box and gain attraction that way in my opinion.   

Get Ryan Holiday's book "Perennial Seller" and skip to the marketing section and read immediately - you should get some ideas going. 

Hope it's helpful.!

Sarah Mathes submitted media.

Honey by Mathes - Topic

Benjamin Groff

Hey Mathes - thanks for the submission. Solid one for sure.  My thought here is that on one hand - this song could be as good as any song on say any "best of" new release playlist - but how could you separate yourself further - in sonic identity, visual identity, etc. The competition every week is literally 250,000 songs - so how else can you stand out in a crowded environment?  This is my dilemma I face as a label every day, as well.  So take away for me is 1) this is really hella good!!  2) for me to have my ears perk up a little more - what's a more extreme version of your direction that makes you feel a little (or a lot) nervous - that's where I would head!  Also as a little bonus - I have whole chapters of this and more marketing ideas / tips - just released a #1 Best New Release on Amazon - but  since you reached out on Fluence - feel free to pick up a free download here if you like : )  Hope it's helpful.  https://www.benjamingroff.com/get-the-book

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Mother by Jenee Halstead

Benjamin Groff

Hey Jene, wow this is really strong.  Almost forgot for a second I was listening to a review as it just felt "right" and a song i would have intentionally be playing or something pre sorted for me on Spotify, etc.  Dig the song, your voice, the vibe, nice guitar parts too that I picked up on.  Genre wise - it's a little outside what I'm usually looking for on the label or publishing front. I just clicked to check out the rest of the album and will see if there's something that might work for our playlist at We Are: The Guard.  Also for promotion - seems like you're on the write track with the Boston Globe write up.  I have a lot of marketing advice in a new book I just released (#1 new release on Amazon in 7 categories)...feel free to pick up a free copy here: https://www.benjamingroff.com/get-the-book  Also, this might be your first thought - but have you tried working TikTok - it's not the genre you normally think of for what you're doing but there might be something that might translate ... there's probably a corner of that app where your fans are. Hope it's helpful.  

margø submitted media.

someone else by margø

Benjamin Groff

Hi Margo - thanks for the submission.  A little late getting back to you but overall i thought this was a nice song.  It kinda reminds me / has some Alanis vibes on it - lyrically and thematically.  I wasn't sure if the instrumental drop sold me vs maybe having a big anthem chorus there (also i'm thinking back on Alanis too and why that Jagged LIttle Pill album was so big).  Like your pre chorus really build so great - and would love to have a bigger chorus there.  Your "drop" is great!  But I'm wondering if it can be bigger?  What if you put a hook over that drop?  It might be too much but an idea.  

I think it's a really strong piece - just not quite what I'm looking for at the moment - but I think circling the zone!  

Also, as a bonus, if you want - feel free to get my book (for free at the following link)- I just released it (280 pages) and has a ton of marketing and promotion ideas in there that might be helpful.  The book is #1 on Amazon in 7 different categories as new releases but feel free to drop over here and get it for free if you like: https://www.benjamingroff.com/get-the-book 

Hope it's helpful!

Benjamin. 

Kevin Paczesny submitted media.

Benjamin Groff

Hey Kevin - this was the perfect song for me to dive into as a i just finished a batch of stressful emails and clicking the button here does what a great chill out tune is supposed to do - which is to help you chill out!  I just dropped this in our Weekly Best of Spotify Chart here. https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=FB6HaSnZQXKVvUB4gQZJ9g  Nice work and really enjoyed it! 

I think where you can really win is by looking at YouTube distribution channels where chill songs are huge.  Like I would look at The District aka EDM District and see if you can't submit there and they'll get your music to all their youtube people.  

Julia Gartha submitted media.

Nothing's More Lonely (Official Music Video) by Julia Gartha & Ariza

Benjamin Groff

Hey Julia & Ariza - wow this is really really good.  First the video just is really beautifully shot and makes me can't wait for fall to come back around.  I think your voice is really great as well and the lyrics are really emotive. I'm not sure if it's quite right for what I'm doing at We Are: The Guard or my publishing company - as we're less singer / songwriter driven but you've definitely intrigued me enough to check out any other songs you have out.  

As far as other ideas for promotion - you might want to check out some micro synch agencies like Music Bed or Marmoset music - esp if you own the master and can quote on publishing - you might get some synch action organically over there.  There's a lot more ideas on promotion - as a bonus if you want to - feel free to drop by my website and pick up a free download of my 227 page book before it goes live on Amazon.  There's some cool insights on helping promote your music, etc. https://www.benjamingroff.com/get-the-book 

Hope it's helpful!


Benjamin. 

Tara Hack submitted media.

Benjamin Groff

Hey Tara nice song!  And I actually know Ryan so it's cool you were able to do something with him - talented guy.  

I listened to the song twice - really strong song I think, and nice appropriate production that fully supports the song  and also nice voice!   I like the post chorus ooh ooh hook.  Having those extra elements to help sell the same are always valuable.  

Have you ever thought about adding 2nd melodies to your song?  This is something that i'm encouraging with all my writers. Instead of "chords" you can hook your listener with a 2nd melody.  No one ever really talks about this but it's so true.  You have that going on in the post chorus hook with that guitar part but it might be worth checking out across your past songs and your future songs.  I actually wrote about 3,000 words on it here. https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  

I'm not sure if this is quite right for my channels but it's solid for sure.  Have you been submitting to SubmitHub - as an idea?  A lot of the submissions are not including influencers across platforms and UGC playlisting.  You might be able to pick up some additional traffic there too (though I think Fluence is way better).

Hope it's helpful.  Benjamin.