Benjamin Groff

Benjamin Groff


Feedback Ratingstar star star star star (4.8 / 5)


Benjamin Groff

Title
Music Publisher / Label (25 Years in Developing Talent - Signed: Ryan Tedder, Greg Kurstin, SOPHIE, Grimes, The Lumineers, Savan Kotecha etc)
Bio
Hey there!  My name is Benjamin Groff and I'm the guy behind We Are: The Guard (http://www.WeAreTheGuard.com) and the music publishing company Brill Building (http:www.BrillBuilding.com).  Feel free to check out a complete list of my signings here www.benjamingroff.com/signings
I also have 2 courses, with over 100 video modules, released on Teachable.com (the "Insider Secrets of Hit Songwriting" and another called "The Release Blueprint - Music Marketing Strategies" - which gives you a real plan to release your music. Check them out here: https://benjamingroff.teachable.com/courses

I'm proud to have signed over the years, some of my all time favorite artists and writer/producers ranging from: The Lumineers, Ryan Tedder/One Republic, Grimes, SOPHIE, Greg Kurstin, Savan Kotecha, Kelly Clarkson, Cut Copy, Peaches, Nosaj Thing, TOKiMONSTA, DENM, Ariel Rechtshaid, Big Freedia, Chairlift, Overcoats, Lindy Robbins, Cut Copy, etc.  

Additionally, I'm behind the We Are: The Guard music influencer and blog the best new indie, alternative pop, alt chill and more.

Submissions to my Fluence page will receive a thorough and honest review / critique.

Additionally, 20% of our submissions have gone on to make it to being We Are: The Guard posts.  Despite the hourly rate, most submissions cost less than about $15 to review, depending how much feedback we provide.

Looking forward to hearing your latest.  All proceeds go back into help run We Are: The Guard with server costs, writers, A&R, and my Friday night pizza.

Yrs, 

Benjamin
http://www.WeAreTheGuard.com (1,000 Unique Daily Visits) 
Soundcloud: https://soundcloud.com/wearetheguard (3,300 Followers)
YouTube: https://www.youtube.com/wearetheguard (7,000 + Followers)
Spotify: https://open.spotify.com/user/wearetheguard 
Twitter: https://twitter.com/wearetheguard (10,600 Followers)
Facebook https://www.facebook.com/theguardofficial (20,000 + Fans)
Website
Expertise
artist management, music industry, record label, music promotion, artist and creative talent relations, music production, record labels, emerging artists, songwriting, music publishing, music production / mastering, music writing / blogging, promoting artists, promoting music, publishing, music blogging, artist development
Interests
indie rock, alternative, indie pop, electro, rock, electronic, classic rock, indie, singer/songwriter, edm, pop, alternative rock, dubstep, indie folk, electro pop, chillout, chillwave, alternative folk, chillstep, downbeat / electro-acoustic, indietronica, indie electronic, melodic dubstep
Location
Los Angeles, CA

Send to Benjamin Groff

help

Recent Feedback

Brian Walker submitted media.

Benjamin Groff

Hey Roleplay - thanks for the submission.  Overall I think it's a solid song and nice job with the video...really well produced and the vocals are great too / great singers.  I'm not sure if it's a fit for my channels at We Are: The Guard or on the music publishing side - but as as other support and promotion ... I could write 1,000 words on that - but as a bonus - I've actually written a #1 New Released book on Amazon called "Sign Yourself" and I have like a hundred pages on marketing / promotion for 2021 and some ideas you could implement.  You can get it here for a free download and just my way of saying thanks for the submission and a bonus...hope it's helpful but there's a lot of really great content in there that you might find useful i think: https://www.benjamingroff.com/get-the-book  Also - back to your song - really strong hook - I'm still singing it in my head after it stopped playing!  Nice work here!

Kenny Simmons submitted media.

Invisible by Kenny Simmons - Topic

Benjamin Groff

Hi Kenny - thanks for the submission.  I have one thought off the top of my head.  I see the song is from 2015. Which is all good - it's just really hard to get traction on songs 2-3 months post release much less 4-5 years if you know what I'm saying. So my first suggestion is to work up some new material - keep in mind that blogs (and myself having a few popular ones) that we want to be posting new music that's just come out or is about to come out.  So that would my first thought.  Also, you have the production - which probably sounded fresh in 2015 - just the way things work to me the production may not sound as cutting edge ... so that's the other thing.  But overall - i do think it's really pretty good - just not sure it's putting me all the way over the top or where I could fit the song in somewhere on the channels I work with.  But hope those comments were helpful?  Overall - i would say this is a strong start - but encourage you now for new music.  Keep in mind too that with Spotify and DSP algorithms - they're looking for new music ever 6-10 weeks as far as frequency.  Hope some of this was helfpul!

Michelle Carden submitted media.

sofa surfer by Cole Allen

Benjamin Groff

Hey Cole - great title / concept for Sofa Surfer and that whole lyric journey about mothers belly etc.  In short, I really like "Sofa Surfer" - just dropped in our weekly chart / playlist here on Spotify that has about 5,000 followers: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=6Rj4GHZVTU-xiSvq5rQ26g  Nice work on this and will check out some more tunes!  

submitted media.

Oh I Lost Myself by Crystal Skunk

Benjamin Groff

Hi Crystal Skunk - wow what a concept record.  I think the song and the production and vocals and everything is pretty epic.  I think there's some mix stuff you could maybe tighten up and take the last 15% if anything.  I like the panning take on this - made it felt unique. There's just one more level of mix I think - but then again maybe it's not mastered yet.  As far as marketing / promotion - instead of trying to go through everything here...as a bonus, maybe you could just stop by my website and pick up my new book for free (it was just a #1 release on Amazon) and tons of info here on marketing and promotion and ideas for you.  It's free here as an instant download: https://www.benjamingroff.com/get-the-book or certainly you can find it on amazon too lol.  Really great work here.  I couldn't fine more on Spotify but sounds like you're just about to release this...I would work that concept project angle ... maybe you could even get Nick Cave / PJ to help promote or comment on it?   

Natalie Barth submitted media.

Horoscope by Natalie Barth

Benjamin Groff

Hey Natalie - first I really like so much about this song and production. Great production / mix and the parts really speak and then your voice comes and really cuts through.  Great voice!  Really like this and just encouraged me to check more of you on Spotify but only see one song?  Feel free to send me some more and get in contact via the form at BenjaminGroff.com.  Nice work!

submitted media.

The Ballroom by Faetelle

Benjamin Groff

Hey FAETELLE - wow I really like this. First what I noticed was the verse melody - so many people don't write verse melodies anymore and they're more or less just "filler."  I also liked the dark gothy electronic side of this.  Production was nice too and there are some nice production parts too...etc.  Overall, I thought this was a really fresh piece of music. In a perfect world there would be $2,500 - $5,000 you could throw at this as far as pumping up the sounds, production, mix - but I will say it's intriguing enough for me to check out your other music. Really nice work!  

submitted media.

High by The Living Strange

Benjamin Groff

What a concept: "they’ve convinced vegan mullet wielding 20 somethings to believe in the power of rock concert tropes."  Hey The Living Strange - great riff, great vibe, song / production.  I'm not sure if "High" as a stand alone would work for our blog (We Are: The Guard), etc - but I just pulled up your Spotify profile and will be listening to more and see where we go from here...nice work!   In regards to some help / thoughts on promoting your music - i just wrote this post for AWAL - might be some tips here for you. https://www.awal.com/blog/top-10-uncommon-secrets-for-uploading-marketing-your-music  Hope it's helpful.  Benjamin. 

submitted media.

UNSAID by Rise In Veins

Benjamin Groff

Hi Rise in Veins - as a metal / hard rock fan, growing up on it in the 80s, I don't get to hear a lot new bands that I can get excited about.  but right from the beginning this sounded great - a few nods to early Queensryche too maybe?  

Here's the thing - i feel for anyone doing rock, metal, indie rock - as there's not as many DIY venues as say EDM and Hip Hop - channels to support, blogs, etc.  

Here's my biggest piece of advice.  You need to stand out be outrageous or 1000% unique or something that gains attention in a cool way.  Like - I'm thinking Baby Metal.  Different but same.  Amazing metal but it was a Japanese anime girl group take on it.  Like it was worth talking about.  So, what's the VISUAL IDENTITY of RISE IN VEINS?  Right now I'm just seeing an "eye" in the artwork.  Like that isn't super engaging.  Part of this is - how can identify a RISE IN VEINS fan?  I'm pretty sure if I'm on the Sunset Strip in 1987 or in L.A. in general - I can tell who my "tribe" is by the way they dress...like "for sure" those guys are into Motley Crue vs those other people there who are probably into Metallica.  

So really it might sound semi cheesy (or not) but I think you really need to define that also as a cornerstone....that's what all great metal has had.  

And then because the music is hard and intense - you have leeway to do something on the marketing side that brings attention to you. 

What would Nathan Explosion and Dethklok do?  Kidding aside, on a smaller scale - that's what you have to start thinking and stand out of the box and gain attraction that way in my opinion.   

Get Ryan Holiday's book "Perennial Seller" and skip to the marketing section and read immediately - you should get some ideas going. 

Hope it's helpful.!

Sarah Mathes submitted media.

Honey by Mathes - Topic

Benjamin Groff

Hey Mathes - thanks for the submission. Solid one for sure.  My thought here is that on one hand - this song could be as good as any song on say any "best of" new release playlist - but how could you separate yourself further - in sonic identity, visual identity, etc. The competition every week is literally 250,000 songs - so how else can you stand out in a crowded environment?  This is my dilemma I face as a label every day, as well.  So take away for me is 1) this is really hella good!!  2) for me to have my ears perk up a little more - what's a more extreme version of your direction that makes you feel a little (or a lot) nervous - that's where I would head!  Also as a little bonus - I have whole chapters of this and more marketing ideas / tips - just released a #1 Best New Release on Amazon - but  since you reached out on Fluence - feel free to pick up a free download here if you like : )  Hope it's helpful.  https://www.benjamingroff.com/get-the-book

submitted media.

Mother by Jenee Halstead

Benjamin Groff

Hey Jene, wow this is really strong.  Almost forgot for a second I was listening to a review as it just felt "right" and a song i would have intentionally be playing or something pre sorted for me on Spotify, etc.  Dig the song, your voice, the vibe, nice guitar parts too that I picked up on.  Genre wise - it's a little outside what I'm usually looking for on the label or publishing front. I just clicked to check out the rest of the album and will see if there's something that might work for our playlist at We Are: The Guard.  Also for promotion - seems like you're on the write track with the Boston Globe write up.  I have a lot of marketing advice in a new book I just released (#1 new release on Amazon in 7 categories)...feel free to pick up a free copy here: https://www.benjamingroff.com/get-the-book  Also, this might be your first thought - but have you tried working TikTok - it's not the genre you normally think of for what you're doing but there might be something that might translate ... there's probably a corner of that app where your fans are. Hope it's helpful.  

margø submitted media.

someone else by margø

Benjamin Groff

Hi Margo - thanks for the submission.  A little late getting back to you but overall i thought this was a nice song.  It kinda reminds me / has some Alanis vibes on it - lyrically and thematically.  I wasn't sure if the instrumental drop sold me vs maybe having a big anthem chorus there (also i'm thinking back on Alanis too and why that Jagged LIttle Pill album was so big).  Like your pre chorus really build so great - and would love to have a bigger chorus there.  Your "drop" is great!  But I'm wondering if it can be bigger?  What if you put a hook over that drop?  It might be too much but an idea.  

I think it's a really strong piece - just not quite what I'm looking for at the moment - but I think circling the zone!  

Also, as a bonus, if you want - feel free to get my book (for free at the following link)- I just released it (280 pages) and has a ton of marketing and promotion ideas in there that might be helpful.  The book is #1 on Amazon in 7 different categories as new releases but feel free to drop over here and get it for free if you like: https://www.benjamingroff.com/get-the-book 

Hope it's helpful!

Benjamin. 

Kevin Paczesny submitted media.

Benjamin Groff

Hey Kevin - this was the perfect song for me to dive into as a i just finished a batch of stressful emails and clicking the button here does what a great chill out tune is supposed to do - which is to help you chill out!  I just dropped this in our Weekly Best of Spotify Chart here. https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=FB6HaSnZQXKVvUB4gQZJ9g  Nice work and really enjoyed it! 

I think where you can really win is by looking at YouTube distribution channels where chill songs are huge.  Like I would look at The District aka EDM District and see if you can't submit there and they'll get your music to all their youtube people.  

Julia Gartha submitted media.

Nothing's More Lonely (Official Music Video) by Julia Gartha & Ariza

Benjamin Groff

Hey Julia & Ariza - wow this is really really good.  First the video just is really beautifully shot and makes me can't wait for fall to come back around.  I think your voice is really great as well and the lyrics are really emotive. I'm not sure if it's quite right for what I'm doing at We Are: The Guard or my publishing company - as we're less singer / songwriter driven but you've definitely intrigued me enough to check out any other songs you have out.  

As far as other ideas for promotion - you might want to check out some micro synch agencies like Music Bed or Marmoset music - esp if you own the master and can quote on publishing - you might get some synch action organically over there.  There's a lot more ideas on promotion - as a bonus if you want to - feel free to drop by my website and pick up a free download of my 227 page book before it goes live on Amazon.  There's some cool insights on helping promote your music, etc. https://www.benjamingroff.com/get-the-book 

Hope it's helpful!


Benjamin. 

Tara Hack submitted media.

Benjamin Groff

Hey Tara nice song!  And I actually know Ryan so it's cool you were able to do something with him - talented guy.  

I listened to the song twice - really strong song I think, and nice appropriate production that fully supports the song  and also nice voice!   I like the post chorus ooh ooh hook.  Having those extra elements to help sell the same are always valuable.  

Have you ever thought about adding 2nd melodies to your song?  This is something that i'm encouraging with all my writers. Instead of "chords" you can hook your listener with a 2nd melody.  No one ever really talks about this but it's so true.  You have that going on in the post chorus hook with that guitar part but it might be worth checking out across your past songs and your future songs.  I actually wrote about 3,000 words on it here. https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  

I'm not sure if this is quite right for my channels but it's solid for sure.  Have you been submitting to SubmitHub - as an idea?  A lot of the submissions are not including influencers across platforms and UGC playlisting.  You might be able to pick up some additional traffic there too (though I think Fluence is way better).

Hope it's helpful.  Benjamin.   

Michael Dole submitted media.

Learning To Fly (Feat. Nora Meier) by Michael Jack Dole

Benjamin Groff

Hi Michael - I really like this song generally and the vibe.  Could hear this on KCRW and / or playlisted on any of the indie, singer/songwriter type playlists.  I'm not sure if it's quite for myself and the channels that I'm working with (label and publishing) as I'm a bit more on the beat driven indie pop side of things.  I think what you have here is really great though and if i were you, I'd look into getting some early support from SubitHub (they do a lot of Spotify playlisting now too on the UGC side), I'd also see if you can submit directly to some of the key UGC playlists on Spotify - could see this working really good with SongPickr's channels, as this vibe is their specialty.  Also for synchs you might want to look into Music Bed and Marmoset Music and getting your music on line there in that ecosystem.  Hope it's helpful!  

Matt Hough submitted media.

Benjamin Groff

HI thanks for the submission and the wait - i'm a little behind in listening.  I like the vibe and energy on this and also how the song grows and the darker side of the production.  For my own properties - i'm not sure if this is going to be quite for me as I'm looking more for beat driven indie pop.  I could hear / see this working for some synch uses that are on the darker side. It might be worth you looking into some 100% one stop synch clearing places like Marmoset and Music Bed and uploading your music there?  Hope it's helpful! 

SABRINA PETRINI submitted media.

Roller Coaster by KingQueen

Benjamin Groff

Hey KINGQUEEN - this was a fun song.  Reminds me of some of the good old 80s days.  Nice video too.  Also nice vocal effects in the vocal production.  Have you tried mircosynch agencies like Marmoset or Music Bed. That might be a good way to get some synchs and promotion.  Songwise i think it's really good - but it comes up a lot to mention that most hits in any genre usually have a 2nd melody i.e. a riff - that's also copyrightable.  So instead of chords - can you instead have a copyrightable melody that then creates modern counterpoint.  I wrote a whole article on it here if you want to check out.  Especially for pop rock music in your lane, it's crucial in my opinion (p.s. while you're there on the site as a bonus - i have like a 250 page book on ways to promote and market your music which might be helpful and you can get it there for free).  Nice work with the video too...ultimately for myself and my channels I think everything is close but maybe just a little shy of what I'm looking for.  But sounds like you're on the right track.  Hope it's helpful.

Amy Chapman submitted media.

Benjamin Groff

Hey Ruth - thanks for the submission.  Nicely done video song and production.  For me it was just circling the zone of something that I might get behind in promoting on our channels.  I would suggest with this video - have you tried Google Adwords and promoted videos?  You can really set up some tight targeting - create keywords / campaigns around artists who your future fans might be searching for and then have your video play as a pre roll.  Like as low as .02-.03 cents if you do it right.  Seems like you have a good team on deck so i think it's just doing more of what you're doing and building.  I would also say building your relationships with UGC playlisters on Spotify could also be helpful here to you as well.  Hope some of that is helpful and nice job - sounds like you're headed on the right path.  

Anika Braganza submitted media.

ERROR by The Braganza Sisters - Topic

Benjamin Groff

Hey Braganza Sisters - nice song here for sure.  One thing I suggest and that is immediately at your fingertips is maybe to up the ante on your production.  You can look into different available packs at Splice or even Frank Duke's library where so many other superstars dig into.  The production is definitely nice but I think that if you had something more professional (I hate that word but something more high quality) and sounding better you might be able to up the level on everything you're doing.  Nice voices and generally liked what I heard here.  Hope it's helpful!  

Sam Foster submitted media.

Call Me Crazy by Support Group

Benjamin Groff

Hey Support Group, 

First - really like the artist name and the artwork image and the song, production and vocals are all off to the right direction from the first few measures.  Good job on that.  Here's my thought ... and not sure if this makes sense.  I think the vibe - of the song and production is asking to be a little more lean back in listening to it and the density of the song is more of a lean in type thing ... so for me there's a little incongruence there.  Like if a stylistic lane  we're talking about Sade...i think there's less "song" and "information" coming at your more so than a vibe and faster vocal lines etc.  So might be something there to look at - if that makes sense?   

I do really like it though but just not sure if it's for me and what my current projects are looking like. 

I do also like that twist at the end lyrically. 

Sounds like you're on the right path overall!

Hope it's helpful.  Benjamin.  

Stefano Cece submitted media.

CHAT AFFAIR by Stefano Cece

Benjamin Groff

Hey Stefano - enjoyed the song and the video.  Kind of reminded me of a 1975 type vibe.  I liked the way the production built into the chorus.  One suggestion. In this style of song - what I call the "second melody" is so key and vital.  Not that I'd say this is in an 80s lane but it has nods to that era.  If you listen to those songs - the riffs and 2nd melodies (and 3rd massives) are MASSIVE.  There's an article I wrote up here that might hold some better answers more than a few hundred words here.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff Literally I think there is potentially like a million bucks of songwriting insight if applied correctly.  

Overall - really nice piece and the video is solid (nice ending) - it's really really good but perhaps maybe not all the way there for what I'm currently looking for in my channels, label, publishing etc.  

But it definitely sounds like you're on the right track.  

p.s. as a bonus feel free to drop by my site and there's a 250 page free pdf download there in the menu about how to promote your music, release plans, etc.  Might be helpful in regards to ideas in helping ou promote your music. 

Tx...Benjamin. 

Donny Ross submitted media.

STAGS (Music Video) by Donny Ross

Benjamin Groff

Hey Donny - really nice vibe here on the indie side and well done video.  I had one thought on the video.  You have a really good video - but have you thought about transforming this into a lyric video.  I would say the video is really good...but on the other hand you could have an amazing lyric video with this as the background - maybe an idea.  Musically - this might just be a little more on the more "indie" side for me for what I'm generally working on.  But as far as promoting this ... I would definitely look into Submit Hub - who are doing more with playlisting in Spotify and also do some research on UGC playlisting and seeing if you can get some traction there.   In the meantime - as a bonus for free - if you want to stop by my website to this link - i'm just about to release a 250 page book on music marketing etc and there might be some helpful answers there.  Enjoy!  https://www.benjamingroff.com/get-the-book

Kayla DiVenere submitted media.

Justin Bieber by Kayla DiVenere

Benjamin Groff

Hey Kayla - I was listening to this song and feeling like i was sure i had heard it before - and then I realized I publish it via Brooke Tomlinson. Really nice job on this.  I'm on your Spotify page right now and will listen through to the rest o your other songs.  Off to a decent start here on streaming.  Have you shared this with JB fan groups on Facebook, Reddit, etc and sharing the mutual love for Justin?  I have a hunch that could go a long way!  

Dorant Wells submitted media.

Three Years by Ezra Yves - Topic

Benjamin Groff

Hi Ezra - thanks for the submission.  Really enjoyed this - definitely different and captures the attention.  Also - similar note on the artwork.  I dig the heavy production. The peaks and valleys I think are also good for potential synchs. On that note and promotion are you familiar with micro synch agencies?  You might want to check out companies like Marmoset or Music Bed and sign up for those - Especially if you control both sides (publsihing and master) of the equation.  I'm not sure if the song is quite right for what I'm working on within the label / publishing side but I did just drop the song in our Weekly Indie Playlist here on Spotify! https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=uezz0dBxTs6YzIOiIVoblQ  Hope it's helpful.  Benjamin.

Brandon Linds submitted media.

SOS by Brandon Child

Benjamin Groff

Hey Brandon thanks for the submission.  Off the top - I can say really nice guitar playing (from one guitar player to another).  However, I would say that overall the more blues / rock genre is one, while I super appreciate, is just one I jump into a lot.  My experience too - is it's been particularly tricky to get support in these genres (including rock) as so much of the early looks / blog support / YouTube channels are more electronic, indie pop, chill driven.  I think the first think you should do is really take a day or two and research the online curators, channels, UGC playlists and the like that are supporting your music. Everyone is essentially available on line - so it's then reaching out to them respectfully and sharing some music and see if they'll support?  If you make a YouTube video - I always think the best bang for your buck can be a great YouTube video with some YouTube ad spend.  Also, I'm assuming you're using SubmitHub - that's a great place to get some early blog activity.  Hope that's helpful!  

Sarah Mathes submitted media.

Benjamin Groff

Hey Mathes - nice song here and thanks for the submission.  Good vibes on the song.  And that piano riff / sample in the background is also really nice.  Great vocals too.  For me - (and this is just a general overall comment), I'm usually looking for a bit more tempo driven songs.  Mid tempos and good vibes can also work for sure - but more tempo songs generally drive more synchronizations.  Synchs are not the end all and be all but they do help put the wind to your back when you're getting some traction and exposure and also recouping and earning royalties.  Beyond that as an actual song and production and vocals - i think it's on point!  Now part of the game is also figuring out how to differentiate yourself among the 40,000 new music releases per day.   But I think you're on the right path! 

VIBE WORLD ORDER submitted media.

TERIYAKI by VIBE WORLD ORDER

Benjamin Groff

Hey Vibe World Order - great video and track / song.  I'm not sure if it's for my channels but what I would do is get into Google Adwords and set up a promoted YouTube video for this. With some tight targeting exactly for your fans - and targeting artists who people might be searching for that might like the video and song - you can get in front of those fans. Like as low as .02 to .03 cents a view. It's really good return on the investment.  So if you spend around $1,000 you could get like 30,000 qualified views and potential new fans and hopefully some of those people then share it with someone else.  Also as a bonus - I have a bunch more of marketing and promotion things if you want to go here - it's a 250 page book coming out on Amazon this month but you can get the PDF for free if you want https://www.benjamingroff.com/get-the-book There's also a good YT video I made of 50 post marketing release ideas you can check here.  Might be some ideas.  https://youtu.be/D-XqK7hyRt4 Hope it's helpful.

MIchael Onufrak submitted media.

Benjamin Groff

Hi Cards thanks for the submission and sorry for delayed response - things have been busy!  I think this is a good song / well produced / good vocals etc.  For me and what I'm looking or - it might be a little too on the indie ish indie folk / indie rock side for me and I'm looking for more beat driven indie pop things generally.  I do have 1 comment which, if applied, you can use for the rest of your life.  I think especially for the genre - instead of chord | chord | chord - below your vocal melody - you can instead - replace those chords with another melody aka THE RIFF and then have modern copyright.  I have a working premise that the brain loves to sing more than 2 melodies at the same time.  There's more on that (like 2,000 words) that you can check out here more and might be some insight.  Hope it's helpful!  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff

tiphanie Doucet submitted media.

Benjamin Groff

Hi Tiphanie - really like your vocal right from the start and then going into French for the 2nd verse was really tasty. I also really like the song.  As far as music / material that I'm looking for - for all my things (label / publishing / blog) really is more on the uptempo side.  Especially on the indier / singer / songwriter songs I find that the first "wins" we can often get are on the synch side = which also help tremendously with recoupment - and those tend to (but not always) lean on the tempo side vs something more mid or lower tempo.  But overall really great work with the song, production, voice and video.  Feels like this was circling the hit zone for me.  In the meantime I put this in our weekly indie chart on Spotify and we usually re order announce it on Tuesday.  https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=b-eqrdLpRoCgCwsbxiOeyQ Will check out some more!

Tanner Whitt submitted media.

Tension of the Season by RAGS AND RICHES

Benjamin Groff

Hey Rags and Riches - nice song and hopeful message.  The video is really great too.  For something like this I might recommend you checking out YouTube video ads - if you set them up right (using Google Adwords) you can get targeted new fans and views for like .02-.03 cents a view - could be a good way to go here.  Depending on how many views you have on the video currently - you might want to edit your into to get to the song faster, in my opinion.  Solid song and production too ... on point!  Really close for me but not sure it gets me alllllll the way to the finish line.  Also, as a bonus - I have way more ideas on promotion - have a new book coming out in 3-4 weeks but you can get it free here if you'd like to get it instantly - thought I would share: https://www.benjamingroff.com/get-the-book

Esa Mikkola submitted media.

Benjamin Groff

Hey 1NightInParis - wow great video.  Great story line and I have to say it kept me intrigued to the end.  I'm hip to Bob Lazar - so it was interesting to have that angle. I think the song and production is super solid as well.  Feels like it's just circling the hit zone to me but I really did like this quite a lot!  I'm not sure if I have much to add like I think you're really on track here.  As a bonus - I have pages of marketing ideas you can check out - actually a 200 page book and i'll give you the link here if you want to check it out for free: https://www.benjamingroff.com/get-the-book.  I really think that for this song and video...it would really make sense to set up YT video ads via Adwords.  It's a little convoluted in setting them up but there's tons of YT videos telling you how to do it.  If you do it right you can get targeted new fans for like .02-.03 cents a view.  I would definitely do that with this video.

Alyssa Messina submitted media.

Benjamin Groff

Hi Alyssa thanks for the song and the submission.  I like the refrain "how contagious you are to me." I guess that's timely at the moment.  The video is also really well done.  I mean overall i think it's a solid song and production.  For me it might be a little in the 'safe' lane - which is totally fine - not suggesting you should change what you're doing.  I think if you have a solid video like this it's worth looking into promoting it on YouTube by using Adwords...you can get targeted views for as low as .02 cents and is money well worth spent I think.  But overall nice work - just not sure that it's specifically in my lane at the moment!  

Junior Arruda submitted media.

State Of Euphoria 105 Em by I AM A DUO

Benjamin Groff

Hey I Am A Duo - nice piece.  Like if this came on in the background on KCRW or if I was just driving etc..I would enjoy it and it's a cool piece to chill to.  For myself - both for my blog at www.wearetheguard.com or the publishing or label - i'm really looking for finished songs that are copyrights with lyric and melody.  Have you thought about sending these and a handful of other key tracks to appropriate vocalists / artists in this lane - even well known ones?  I do really like this but just not sure where it fits in my lane at the moment.  Sounds like you're on the right track.   You might also try uploading this to some micro sync agencies like Music Bed or Marmoset and maybe find some synch placements for it other film score uses etc.  Hope it's helpful! 

Roy Freeman submitted media.

Benjamin Groff

Hey Roy - thanks for the submission.  I liked the sophisticated chord progressions and some of the theatrical nature of the song (at least to me).  Nice vocals here as well.  For me though - I'm not sure if I could really lock in on a chorus or could sing the song back - would be my only real key comment here.  That's great you're working with John Brien - he's one of the best.  Overall - I do really like it but I think why I like it is it's a little esoteric and super smart but also for me I'm looking to sign things that are just a little bit more straightforward.   Feel like you'd get some good pick up on the more indie and singer/songwriter playlists.  I would check and see what UGC playlists are supporting the likes of Tori Amos, Fiona Apple, Joanna Newsom, etc. and reach out to them.  Hope it's helpful!

Kris Somers submitted media.

Benjamin Groff

Hey Kris - thanks for the submission.  Off the top listening to the song - especially since you're in the rock lane - I would really encourage you to look into accelerating the impact and infectiousness of your songs by making riffs and 2nd melodies instead of just chord chord chord.  I actually have a whole article on this here that I think will help you approach your songs like you haven't before. https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff If you think of your favorite songs - rock songs or not - I be 99% of them will have riffs or what I call 2nd melodies.  I think the video is pretty good too.  Have you ever thought of maybe making a lyric video out of this with the visuals a a background.  I'm not quite sure if this is quite right for me and the projects i'm working on but sounds like you're heading in the right direction.  Hope it's helpful.  Benjamin. 

Brice Kendall submitted media.

Wrong Way by Brice Kendall

Benjamin Groff

Hey Brice thanks for sending. Solid track. One thing I felt when listening is that the song felt "ongoing to me" in the form. You might want to try creating some space for the vocal?  Like maybe a 4 measure turnaround after the chorus that is just instrumental. Also - food for thought.  Do you really need a pre chorus?  It feels like (to me) an extended sentence before getting to the chorus. It might be worth checking that out.  Also, this comes up quite a lot when I'm reviewing and instead of just chord / chord / chord - can you make a 2nd melody or a riff around that?  There's a whole article I did on the subject here and it might be super valuable: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  Thanks for the submission - really good but not sure if it's quite right for the projects I'm working on. 

SideBar Management submitted media.

Ferragamo by BurnOne Breeze

Benjamin Groff

Hey BURGONE - thanks for the submission. I think it's a hot track and nice work on the video.  Have you tried YouTube advertising for this one?  You can set up targeted youtube ads for .02-.03 cents per targeted view.  Feel you would get some good traction there.  I think the production is good too but I would also think about doing something more extreme, or some niche that really sets you apart from everyone else.  Keep in mind that there are 240,000 + new music releases per weeks so - the trick is to set yourself apart from everyone else and find something on the fringe (in my opinion) that you can make mainstream.  Feels like you're on the right path though!  I just started following you so will see what else is next. 

submitted media.

b.b (Unreleased) by Avaya

Benjamin Groff

Hey Avaya - I really like this. I think we can add it to our Best of Indie Pop post at www.WeAreTheGuard.com and when it's released we'll also add it to our weekly indie chart on Spotify here.   As far as comments - I usually have something to say but think this is all on point.  I also really liked the production - very effective!  Nice work!  When it's ready to be released just get a hold of me at my contact form at www.BenjaminGroff.com and we'll sort it out for you! 

Taiwo Heard submitted media.

Everything Else by Taiwo Heard

Benjamin Groff

Hey Taiwo thanks for the submission.  I read what you were looking for in production.  I do have one idea.  It might be necessary on this song but I think it would be really valuable to read this thorough post I wrote on 2nd melodies and / or what you'd call the riff.  I think that's one thing missing from your piece - not that this one needs it but when you're looking to make long standing pieces of work - there are usually 2nd melodies (the riff) that identify the song outside of the lead vocalist singing one note.  There's more thoughts on this here: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff No one ever really talks about it and I think it's a huge concept.  The mix sounds good to me though.  I like some of the guitar work and effects.  Nice vocals too reminds me a little of Geddy Lee.  It might be interesting to play around with muting the big picture chords and seeing if you can make a "2nd melody" underlying your actual vocal.  Hope it's helpful!  

Michael Hyland submitted media.

No One Left To Know by Michael Hyland

Benjamin Groff

Hi Michael - thanks for the submission.  I think this is a good track ... for me, it's not quite the genre / lane i work in....but all the things you're looking to do and accomplish in your note is a worthy endeavor - and yah, pretty much what everyone wants.  I have some thoughts - and then a ton of thoughts for you.  First for synch placements - you might want to look into micro synch agencies.  Some of those people are Music Bed, Marmoset Music.  If you control both sides (master and publishing) this could be a good fit.  Also - more than I can write here - but as a bonus with this review - if you want to pop over to this link: https://www.benjamingroff.com/get-the-book I'm about to release a 200 page book all on the things you're looking for and how to DIY release your music and get traction ... you can get it for free there at that link digitally - and it's called "How do I get a Record Deal? Sign Yourself" - there's a bunch of resources there for you that i think you'll find valuable.  Hope it's helpful!  

Patricia Crowell submitted media.

Superficial by Working Class Hussys

Benjamin Groff

Hi Working Class Hussys - got your note below about mixing and things like that.  Are you familiar with Pensado's Place?  This is where all my production, engineer and mixing friends hang out and get tips on all of that stuff from the best in the world: https://www.pensadosplace.tv/ It might be a helpful resource.  I liked the song and had some prog rock elements as well to my ears.  I think in making it more commercial - some of the sections / form felt "on going" to me.  Like I really wasn't sure what the chorus was.  So i think making the song / form less complicated or maybe not less complicated but more basic while still keeping the musicality would help.  You have artists like Kansas that did that and still had massive choruses.  Nice work but not sure ultimately it's the right fit for what I'm working on.  But appreciated the submission.  Check out Dave's site and also there's a lot at my own songwriting website at www.benjamingroff.com that I think you might find helpful. Tx!

Ricardo Temporao submitted media.

Alright, Alright by Brutus Begins

Benjamin Groff

Hey Brutus Begins. Really nice video and well done.  I dig the production here and really nice production...reminds me of something like The Chemical Brothers  x Jesus Jones x INXS.  I'm intrigued.  I'm not sure if this song in particular gets me all the way to the finish line but I think it's circling the hit zone.  I'm definitely going to check out more of your releases i.e. "Stuntman" etc.  Great work, in my opinion!  I think you're right that these songs are in the lane for synchs.  Have you checked out Music Bed and Marmoset Music - I would put your songs up there if I were you.  Hope it's helpful! p.s. for synchs - #1 tip.  Keep the songs uptempo - and tempo driven - that's what synchs.

Jacob Weichert submitted media.

We Are Falling by Jacob Weichert

Benjamin Groff

Hey Jacob - thanks for the submission.  I think it's overall really strong...like all the elements are there but I think you're on the way / a few more levels to go.  Meaning I think the production is good - but what would it need to sound like in 2021.  Vocals are really strong.  I think the song is really good too - but these days to break through - it's all about standing out, having a strong sonic and visual identity and overall statement of what you stand for.  A few ideas here.  Also have you thought about any additional vocal production vs just one main lead vocal?  As far as finding your direction...my recommendation is to reach for the sonic direction that might scare your the most but rings the most true. Hope that's helpful! 

Brian Walker submitted media.

Benjamin Groff

Hey Brian - thanks for the submission.  Great tune. and a nice lyric video for sure...the way it's spatially rendered is really strong.  I would say that it's right on the fence for me as far as a song I would want to support further on We Are: The Guard or on the label / publishing front.  6/8 songs can be tricky for me unless they are mega anthems (at least for me) and / or I'm generally gravitating towards more uptempo material - which lends themselves more to synch etc.  Nice work - feels like you're on the right track. 

Clifford Reeves submitted media.

3 AM by Clifford

Benjamin Groff

Hey Clifford - Nice track - the bass line caught me immediately - great opening hook / melody there.  Dig your voice and the song as well.  Though I feel the song kept building and I was (to be honest) looking for a little bit bigger of a payoff.  Like I think your chorus might actually be an A+ pre chorus - and then find another way to launch that energy even bigger vs pulling back into lower energy.  I think that's the key here.  I also really liked the fast paced section towards the end of the song.  Overall, this is really really good - feel you're on the right track.  Also nice guitar f/x/ around 2:30 min.  Not sure if it's quite right for me and what I'm working on but you're definitely on my radar. Also as a bonus - I'm about to release a 200 page book on DIY label releasing - if interested feel free to get a free download here. https://www.benjamingroff.com/get-the-book  Nice work! 

Clifford Reeves submitted media.

Benjamin Groff

Hey CLIFFORD - thanks for the submission.  Good idea and right time for this type of song.  Not sure if it's quite right for me but I think it's smart to try to write song that could be the "go to" song for the season.  On that note - looking on who you need to compete with - be it "monster mash" or "time warp" or Oingo Boingo ... I think there's another level on the song, production etc. you might need to go towards.   Maybe even something more gothy?  There are always other blogs and stuff doing a "round up" of new Halloween songs so I'd make sure you try to hit them up.  Or maybe YouTube promoted videos via Adwords might be a good strategy.