Benjamin Groff

Benjamin Groff


Feedback Ratingstar star star star star (4.8 / 5)


Benjamin Groff

Title
Music Publisher / Label (25 Years in Developing Talent - Signed: Ryan Tedder, Greg Kurstin, SOPHIE, Grimes, The Lumineers, Savan Kotecha etc)
Bio
Hey there!  My name is Benjamin Groff and I'm the guy behind We Are: The Guard (http://www.WeAreTheGuard.com) and the music publishing company Brill Building (http:www.BrillBuilding.com).  Feel free to check out a complete list of my signings here www.benjamingroff.com/signings
I also have 2 courses, with over 100 video modules, released on Teachable.com (the "Insider Secrets of Hit Songwriting" and another called "The Release Blueprint - Music Marketing Strategies" - which gives you a real plan to release your music. Check them out here: https://benjamingroff.teachable.com/courses

I'm proud to have signed over the years, some of my all time favorite artists and writer/producers ranging from: The Lumineers, Ryan Tedder/One Republic, Grimes, SOPHIE, Ariel Pink, Greg Kurstin, Savan Kotecha, Kelly Clarkson, Cut Copy, Peaches, Nosaj Thing, TOKiMONSTA, DENM, Ariel Rechtshaid, Big Freedia, Chairlift, Overcoats, Lindy Robbins, Cut Copy, etc.  

Additionally, I'm behind the We Are: The Guard music influencer and blog the best new indie, alternative pop, alt chill and more.

Submissions to my Fluence page will receive a thorough and honest review / critique.

Additionally, 20% of our submissions have gone on to make it to being We Are: The Guard posts.  Despite the hourly rate, most submissions cost less than about $15 to review, depending how much feedback we provide.

Looking forward to hearing your latest.  All proceeds go back into help run We Are: The Guard with server costs, writers, A&R, and my Friday night pizza.

Yrs, 

Benjamin
http://www.WeAreTheGuard.com (1,000 Unique Daily Visits) 
Soundcloud: https://soundcloud.com/wearetheguard (3,300 Followers)
YouTube: https://www.youtube.com/wearetheguard (7,000 + Followers)
Spotify: https://open.spotify.com/user/wearetheguard 
Twitter: https://twitter.com/wearetheguard (10,600 Followers)
Facebook https://www.facebook.com/theguardofficial (20,000 + Fans)
Website
Expertise
artist management, music industry, record label, music promotion, artist and creative talent relations, music production, record labels, emerging artists, songwriting, music publishing, music production / mastering, music writing / blogging, promoting artists, promoting music, publishing, music blogging, artist development
Interests
indie rock, alternative, indie pop, electro, rock, electronic, classic rock, indie, singer/songwriter, edm, pop, alternative rock, dubstep, indie folk, electro pop, chillout, chillwave, alternative folk, chillstep, downbeat / electro-acoustic, indietronica, indie electronic, melodic dubstep
Location
Los Angeles, CA

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Recent Feedback

Alyssa Messina submitted media.

Benjamin Groff

Hi Alyssa thanks for the song and the submission.  I like the refrain "how contagious you are to me." I guess that's timely at the moment.  The video is also really well done.  I mean overall i think it's a solid song and production.  For me it might be a little in the 'safe' lane - which is totally fine - not suggesting you should change what you're doing.  I think if you have a solid video like this it's worth looking into promoting it on YouTube by using Adwords...you can get targeted views for as low as .02 cents and is money well worth spent I think.  But overall nice work - just not sure that it's specifically in my lane at the moment!  

Junior Arruda submitted media.

State Of Euphoria 105 Em by I AM A DUO

Benjamin Groff

Hey I Am A Duo - nice piece.  Like if this came on in the background on KCRW or if I was just driving etc..I would enjoy it and it's a cool piece to chill to.  For myself - both for my blog at www.wearetheguard.com or the publishing or label - i'm really looking for finished songs that are copyrights with lyric and melody.  Have you thought about sending these and a handful of other key tracks to appropriate vocalists / artists in this lane - even well known ones?  I do really like this but just not sure where it fits in my lane at the moment.  Sounds like you're on the right track.   You might also try uploading this to some micro sync agencies like Music Bed or Marmoset and maybe find some synch placements for it other film score uses etc.  Hope it's helpful! 

Roy Freeman submitted media.

Benjamin Groff

Hey Roy - thanks for the submission.  I liked the sophisticated chord progressions and some of the theatrical nature of the song (at least to me).  Nice vocals here as well.  For me though - I'm not sure if I could really lock in on a chorus or could sing the song back - would be my only real key comment here.  That's great you're working with John Brien - he's one of the best.  Overall - I do really like it but I think why I like it is it's a little esoteric and super smart but also for me I'm looking to sign things that are just a little bit more straightforward.   Feel like you'd get some good pick up on the more indie and singer/songwriter playlists.  I would check and see what UGC playlists are supporting the likes of Tori Amos, Fiona Apple, Joanna Newsom, etc. and reach out to them.  Hope it's helpful!

Kris Somers submitted media.

Benjamin Groff

Hey Kris - thanks for the submission.  Off the top listening to the song - especially since you're in the rock lane - I would really encourage you to look into accelerating the impact and infectiousness of your songs by making riffs and 2nd melodies instead of just chord chord chord.  I actually have a whole article on this here that I think will help you approach your songs like you haven't before. https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff If you think of your favorite songs - rock songs or not - I be 99% of them will have riffs or what I call 2nd melodies.  I think the video is pretty good too.  Have you ever thought of maybe making a lyric video out of this with the visuals a a background.  I'm not quite sure if this is quite right for me and the projects i'm working on but sounds like you're heading in the right direction.  Hope it's helpful.  Benjamin. 

Brice Kendall submitted media.

Wrong Way by Brice Kendall

Benjamin Groff

Hey Brice thanks for sending. Solid track. One thing I felt when listening is that the song felt "ongoing to me" in the form. You might want to try creating some space for the vocal?  Like maybe a 4 measure turnaround after the chorus that is just instrumental. Also - food for thought.  Do you really need a pre chorus?  It feels like (to me) an extended sentence before getting to the chorus. It might be worth checking that out.  Also, this comes up quite a lot when I'm reviewing and instead of just chord / chord / chord - can you make a 2nd melody or a riff around that?  There's a whole article I did on the subject here and it might be super valuable: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  Thanks for the submission - really good but not sure if it's quite right for the projects I'm working on. 

submitted media.

b.b (Unreleased) by Avaya

Benjamin Groff

Hey Avaya - I really like this. I think we can add it to our Best of Indie Pop post at www.WeAreTheGuard.com and when it's released we'll also add it to our weekly indie chart on Spotify here.   As far as comments - I usually have something to say but think this is all on point.  I also really liked the production - very effective!  Nice work!  When it's ready to be released just get a hold of me at my contact form at www.BenjaminGroff.com and we'll sort it out for you! 

Taiwo Heard submitted media.

Everything Else by Taiwo Heard

Benjamin Groff

Hey Taiwo thanks for the submission.  I read what you were looking for in production.  I do have one idea.  It might be necessary on this song but I think it would be really valuable to read this thorough post I wrote on 2nd melodies and / or what you'd call the riff.  I think that's one thing missing from your piece - not that this one needs it but when you're looking to make long standing pieces of work - there are usually 2nd melodies (the riff) that identify the song outside of the lead vocalist singing one note.  There's more thoughts on this here: https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff No one ever really talks about it and I think it's a huge concept.  The mix sounds good to me though.  I like some of the guitar work and effects.  Nice vocals too reminds me a little of Geddy Lee.  It might be interesting to play around with muting the big picture chords and seeing if you can make a "2nd melody" underlying your actual vocal.  Hope it's helpful!  

Michael Hyland submitted media.

No One Left To Know by Michael Hyland

Benjamin Groff

Hi Michael - thanks for the submission.  I think this is a good track ... for me, it's not quite the genre / lane i work in....but all the things you're looking to do and accomplish in your note is a worthy endeavor - and yah, pretty much what everyone wants.  I have some thoughts - and then a ton of thoughts for you.  First for synch placements - you might want to look into micro synch agencies.  Some of those people are Music Bed, Marmoset Music.  If you control both sides (master and publishing) this could be a good fit.  Also - more than I can write here - but as a bonus with this review - if you want to pop over to this link: https://www.benjamingroff.com/get-the-book I'm about to release a 200 page book all on the things you're looking for and how to DIY release your music and get traction ... you can get it for free there at that link digitally - and it's called "How do I get a Record Deal? Sign Yourself" - there's a bunch of resources there for you that i think you'll find valuable.  Hope it's helpful!  

Patricia Crowell submitted media.

Superficial by Working Class Hussys

Benjamin Groff

Hi Working Class Hussys - got your note below about mixing and things like that.  Are you familiar with Pensado's Place?  This is where all my production, engineer and mixing friends hang out and get tips on all of that stuff from the best in the world: https://www.pensadosplace.tv/ It might be a helpful resource.  I liked the song and had some prog rock elements as well to my ears.  I think in making it more commercial - some of the sections / form felt "on going" to me.  Like I really wasn't sure what the chorus was.  So i think making the song / form less complicated or maybe not less complicated but more basic while still keeping the musicality would help.  You have artists like Kansas that did that and still had massive choruses.  Nice work but not sure ultimately it's the right fit for what I'm working on.  But appreciated the submission.  Check out Dave's site and also there's a lot at my own songwriting website at www.benjamingroff.com that I think you might find helpful. Tx!

Jacob Weichert submitted media.

We Are Falling by Jacob Weichert

Benjamin Groff

Hey Jacob - thanks for the submission.  I think it's overall really strong...like all the elements are there but I think you're on the way / a few more levels to go.  Meaning I think the production is good - but what would it need to sound like in 2021.  Vocals are really strong.  I think the song is really good too - but these days to break through - it's all about standing out, having a strong sonic and visual identity and overall statement of what you stand for.  A few ideas here.  Also have you thought about any additional vocal production vs just one main lead vocal?  As far as finding your direction...my recommendation is to reach for the sonic direction that might scare your the most but rings the most true. Hope that's helpful! 

Brian Walker submitted media.

Benjamin Groff

Hey Brian - thanks for the submission.  Great tune. and a nice lyric video for sure...the way it's spatially rendered is really strong.  I would say that it's right on the fence for me as far as a song I would want to support further on We Are: The Guard or on the label / publishing front.  6/8 songs can be tricky for me unless they are mega anthems (at least for me) and / or I'm generally gravitating towards more uptempo material - which lends themselves more to synch etc.  Nice work - feels like you're on the right track. 

Clifford Reeves submitted media.

3 AM by Clifford

Benjamin Groff

Hey Clifford - Nice track - the bass line caught me immediately - great opening hook / melody there.  Dig your voice and the song as well.  Though I feel the song kept building and I was (to be honest) looking for a little bit bigger of a payoff.  Like I think your chorus might actually be an A+ pre chorus - and then find another way to launch that energy even bigger vs pulling back into lower energy.  I think that's the key here.  I also really liked the fast paced section towards the end of the song.  Overall, this is really really good - feel you're on the right track.  Also nice guitar f/x/ around 2:30 min.  Not sure if it's quite right for me and what I'm working on but you're definitely on my radar. Also as a bonus - I'm about to release a 200 page book on DIY label releasing - if interested feel free to get a free download here. https://www.benjamingroff.com/get-the-book  Nice work! 

Clifford Reeves submitted media.

Benjamin Groff

Hey CLIFFORD - thanks for the submission.  Good idea and right time for this type of song.  Not sure if it's quite right for me but I think it's smart to try to write song that could be the "go to" song for the season.  On that note - looking on who you need to compete with - be it "monster mash" or "time warp" or Oingo Boingo ... I think there's another level on the song, production etc. you might need to go towards.   Maybe even something more gothy?  There are always other blogs and stuff doing a "round up" of new Halloween songs so I'd make sure you try to hit them up.  Or maybe YouTube promoted videos via Adwords might be a good strategy.   

Shanti Ellis submitted media.

You Give Me by E11is

Benjamin Groff

Hi E11is - thanks for the submission.  Definitely sounds solid.  Nice song and track and vocals - not sure if it's all putting me over the top as far as any of the platforms I have.  Overall, think this is really good - but within today's context of 200,000 songs being released every week (which is not an exaggeration), the question is - how you can stand out more both stylistically, vocally, production and song wise. It sounds like you're on the right track ... but my suggestion would be to step out and take some more risks and bigger statements.  Hope that helps!

Jakub Kubica submitted media.

Bad Lot by SOUNDQ

Benjamin Groff

Hey SoundQ - loved the video ... I'll look to see if we can include this in our best of indie pop post coming up soon at www.wearetheguard.com.  Also just started following you on Spotify.  In regards to your questions:

1. Which established artists would you say SOUNDQ sounds similar to?
The Knife!

2. What are your thoughts on how to best promote Bad Lot outside SOUNDQ's local market (ie. outside Poland)?
In short I have a whole 200 page book on this. You can get it free at my website www.benjamingroff.com/get-the-book About 1/2 of the book is promotion and marketing strategies.  

3. Can you recommend any particular people who would be interesting in helping the single gain traction?
Check out EDM District!

Nice work.

Brandon Linds submitted media.

Balaclava by Brandon Child

Benjamin Groff

Hey Brandon - nice song here....and well represented with the production, vocals etc. For me, it just misses what I'm looking for - super solid though.  I have one comment though that - especially with any "rock" based or "guitar" based music - regardless if it's indie, rock, blues etc - it's so critical to have the "riff" or the "2nd Melody."  This actually goes for all genres.  That might be something to look at to potentially elevate this song and / or look at your other songs or future songs and make sure you have them in your songs / productions (if you agree).  There's more on that in a pretty long blog post I wrote which you can check out here.  Nice guitar work too on those leads.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  Also, since you were looking also for help in promoting your music - I have some ideas - but best value i could give you is to share this. I have a 185 page book on music marketing and how to promote your music in 2020 and beyond - as an added bonus - feel free to pick that up here for free if you like!  https://www.benjamingroff.com/get-the-book  Nice work but just wasn't quite on the nose for me.  

Rob Flott submitted media.

Long Days Without Me by Leah Clark

Benjamin Groff

Hi Leah - wow right off the bat I think your vocal / voice is incredible.  Just started following you on Spotify.  Really like the song - super solid all around.  I'll dig in further to your music but in the meantime - we just added the song to our Weekly A&R Chart at We Are: The Guard.  You can check it out here.  https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=oFCd7-SiQ0ijvPeACUXGig Nice work! 

Brian Walker submitted media.

Benjamin Groff

HI Brian - nice lyric video - I always think it's a good in between to do a something visual but with lyrics on top of the footage.  Would suggest even doing that with live video next time with you / the band in it would be effective or some type of storyline.  Really solid song / production / vocals / lyrics all the way around. It just misses for me as far as a new song I  could promote across We Are: The Guard or via my label etc.  I would suggest to do some tight YouTube video promotion and targeting using Adwords.  If done right you can pick up qualified new fans for like .03 cents or less a view.  I'd also look into any UGC playlisting / relationships you can pick up on Spotify.  I've got probably like 100 more pages on this stuff - so since you are looking for insights on promoting - feel free as a bonus to go here if you like and you can get this for free: https://www.benjamingroff.com/get-the-book It's a whole book I have that's coming out soon on the subject of creating and building the fire as a music artist.  Hope it's helpful.  Will check out some more music too.   

submitted media.

Benjamin Groff

Hey HUME - really strong song here I think.  I like the lyric ideas with the head being a long way from the heart.  My only thought on feedback - if i were to say anything - because a lot of this is so on point - might be to have something that's just stylistically niched out more for you.  Like this style / genre has a lot of bands - but personally I would love to hear someone doing something with a little more of a twist or something production wise that's unexpected and sonically (and visually stands out.  Love the instrumental drop here too after the refrain.  Personally, I'm doing a bit more indie pop beat driven things for my label and what I'm looking for on the blog, etc ... but definitely strong job here. 

ABRAM AL submitted media.

SUMMER IS OVER with Gareth.t, ABRAM by SLAYN, Gareth.T, ABRAM

Benjamin Groff

Hey everyone - thanks for the submission.  Great mix / vibe, vocals and production.   I had one suggestion which might be worth looking at maybe for future songs - which is the power of 2nd melodies aka "the riff."  Even Sade has 2nd melodies and Sia too in her earlier singer/songwriter work.  i.e. not just chords but a copyrightable "riff."  There's a lot more on this right here.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff Also for some ideas on marketing / promotion - you can also get an advanced PDF download of my book that's coming out in a month via the website as an extra bonus.  Lastly, really did dig the song and put it in my playlist here: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=TbumWl5GRaS12Tl8C1HikQ hope it's helpful!

Jillian Barrows submitted media.

Truly, Madly, Deeply by Jillian Ann

Benjamin Groff

Hey thanks Jillian - nice song and definitely heartfelt.  I also liked the bridge break down and some of those pizzicato touches.  It's a nice chorus too and great title too of course.  I listened twice but for my projects and companies - I'm not sure it works for me quite 100% as I'm looking for a bit more beat driven indie pop.  As a little bonus - if you're looking for ways to promote your music - the best thing I can do is give you a copy of my book "Sign Yourself' which you can get here for free >>> https://www.benjamingroff.com/get-the-book It's about 185 pages of all the stuff I'm doing to help launch artists on my label.  Hope it's helpful!

submitted media.

Benjamin Groff

Hi Christine - really nice pop song and video here - really well done!  As far as comments on the song, video and everything - it's really great!  Stylistically - this is just a little more on the pop side from what I'm looking for at the moment.  I would really recommend though as far as some advice on how to promote your song - to look into YouTube promotion using the Google Adwords network.  If you set it up right - you can get your video in front of targeted potential new fans - very highly targeted for like .02 cents or so a view - and then ideally convert those people into new fans, on YouTube, Spotify, etc.  Really great work though and will check out some of your other music.  Also I wrote a whole book about music marketing for 2020 and, if you want, you can pick it up here for free on my website as a special bonus ; ) https://www.benjamingroff.com/get-the-book  Hope it was helpful and nice work. 

Michael Loyd submitted media.

Poppin by Creative Mike The Rapper

Benjamin Groff

Hey Creative Mike the Rapper - thanks for the submission.  Really like the song, your vocal, the track, the message, the lyrics, etc.  I'm not sure

Michael Kelly submitted media.

Benjamin Groff

Hi Mike - thanks for the submission.  It's a sweet song - like definitely solid.  I actually signed The Lumineers back in the day.  One thing that might be helpful and add some juice to your song are what I call "2nd Melodies."  Right now I think you have vocal + chords.  Or look at it this way.  Melody + Chords. But what if you could do Melody + Melody aka having a riff or a 2nd melody figure vs just chords.  This is the bedrock of rock music - be it soft rock or rock or indie rock or singer/songwriters. There's actually a whole post I did on this subject here if you want to take a look! https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff So - I like the song but as far as some feedback - that's one thing that I could hear that could make it better - or worth checking this out across your other songs.  Also - if you want some more advice on promotion - as a bonus you can get my free book 185 pages on my website too...just look for it in the menu.  Lots of great stuff there that I think you might find valuable.  Hope it helps!

Dwight Rowland submitted media.

Dark Side by Euforium

Benjamin Groff

Hey Euforium - I'm really liking this goth / rap direction.  There's definitely a lane for you here as I don't think anyone is really doing this.  To be honest - I liked the the trappy drop - but on the other hand - it sounded just as fresh or a "new genre" without it and maybe the drop was a little expected?  Have you tried submitting to the EDM District, Trap Nations and the like - think that that is definitely a lane you should pursue.  Also finding UGC playlisters that might be able to support on Spotify.   I also like the artwork here - feels like there is some mystique and "mythology" you could create around the project.  I think if you build the culture around the project - the fans will come.  Not sure if it's quite right for my projects / blog / label but I do think you are on to something with this genre lane - goth dark beats / rap.  Someone could take that lane over.

Henry Alexander submitted media.

Crush by Henry Alexander

Benjamin Groff

Hi Henry - thanks for the submission. I have an idea for your video.  I think it's good for sure - but have you ever thought about putting lyric typography overlays over this.  Doesn't have to be the whole thing but maybe some shots.  On the other hand sometimes there are 3 layers happening already so there might already a lot of visual context.  Strong song though for sure and production.  Not sure if it's quite right for me at the end of the day.  If you're looking for some additional help in promoting this and some ideas...feel free to pick up a new book (185 pages) - coming out next month I'm just wrapping up.  You can get it now for free as i'm just giving it away for now and a little bonus here if you are reading the feedback: https://www.benjamingroff.com/get-the-book.  Lots of information that I've put together that might be helpful vs the limited space i can write here  Really good song but not sure if it's quite quite right for the activities i'm working on.

Kiera Grace submitted media.

Benjamin Groff

Hey Kiera - nice work on this lyric video.  Having commissioned a lot of these myself - you did some nice work on getting it done.  I think the song, production and vocal is really really good!  Here's a thought - the song feels so fun and visual - have you thought about making a lyric video that is super imposed over real video footage of you / the artist, etc...I have a feeling that visually that might be an engaging thing and would help me connect more to who you are visually.  Actually just dug a little further on your pages and am intrigued on what you're doing! I'll be in touch! (Or reach out to me via my contact page at Benjamin Groff dot com) 

Niamh Watson submitted media.

Sugar by Niamh Watson

Benjamin Groff

Hi Niamh - really liked the song - has some Sade ish vibes to me.  Love your voice - it's signature, intimate and really sells the song.  Really great song too.  I would say if it's one thing that could be improved - it might be looking at if there is a "2nd melody" or the "signature riff / figure" that additionally sell your song.  Even in Sade's "By Your Side" or "Smooth Operator" (the saxophone riff) there's an additional subtext going on that can hook your listeners - feel that there's a huge thing there to look at - I've also wrote about 3,000 words on it here if you want to check it out.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff   Really nice work - but for my properties, blog, publishing / label - i'm looking for just a touch more reactive, indie pop, uptempo songs.  But I hope this was helpful - there's a huge take away there I think worth looking at and find the "greats" are always using "2nd melodies" 

Stuart Harris submitted media.

My Love by White Horses

Benjamin Groff

Hey White Horses - thanks for the submission and I enjoyed checking it out.  Definitely reminds me of some classic 70s style writing and some smooth vibes from the song, vocal and production (nice touches on the brass stuff)   Overall really enjoyed this as a piece but as I do more beat driven indie pop and pop songwriting - i'm just not sure if the song fits in any of my lanes at the moment.  As far as helping to promote it - if it's helpful I have a free download of my book (that hasn't been released yet) and has 185 pages of ideas on marketing and promoting and doing things in the modern era of making it these days as a music artist.  I could mention some things here but I don't have 100,000 words space : )  Here it is and enjoy!  https://www.benjamingroff.com/get-the-book

angela defoe submitted media.

Benjamin Groff

Great work on the song and video - enough said!  We'll include on our upcoming Best of Indie Pop column and also just added it to our Spotify Weekly Discovery Chart here.  I'm going to explore some more from you as well : )  

Daniel Brown submitted media.

Edge/Off by MIDTONES

Benjamin Groff

Hey Midtones - really solid one here.  I just visited your Spotify page - would expect you to have some more going on the streaming side.  In regards to "Help Promoting my Submission" - I have so much information for you that might be helpful.  Wanna just drop by my website and there's a 185 page book there you can get for a free download: https://www.benjamingroff.com/get-the-book Lots of marketing things and strategies, including synch you can be doing.  I listened twice - like really solid all the way around.  I'm not sure if this song fits in my channels - but I do think (especially if you have 100% of the master and publishing) that you should be able to get some good synch licensing going on?  Check out the chapter on micro synch agencies ... think you'll find a lot of mileage there.  Hope it's helpful!  Really liked the song - just not sure if it's right for what I'm working on currently.   

Antony Benedetti submitted media.

Stargazing by Kentucky Street Pioneers - Topic

Benjamin Groff

Hey KSP...thanks for the submission.  Overall, I think it's a nice piece...but actually, I just left a similar comment on a song ... imagine there's a 3 way stereo system - but the tweeters, mids or the woofer isn't working ... and those sonic frequencies aren't being used up.  For me - that also exists on a song level and if I were to drill down, I would suggest that there's a "2nd melody" or a riff that (especially for any kind of rock influenced music be it folk, indie, etc) is essential.  There's like 4,000 + words on it here and have a feeling there might be some epiphanies here worth checking out.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  My hypothesis is the brain loves to sing and listen to more than one melody at a time vs melody + chorrd / harmonic bed.   For me that's one of the area's that I feel wasn't quite activating for me on this one.  But it's  (in my opinion) a huge takeaway if you can implement - as literally every hit and key copyright of the last 50 years usually has this going for it.  Hope it's helpful!

The Gold Souls Group submitted media.

Got It (Official Music Video) by The Gold Souls

Benjamin Groff

Hey Gold Souls - thanks for the submission.  Nice song and I appreciate the musicality - all those parts I'm really hearing between the guitar / bass / drums, etc.  I do have one suggestion, since everyone is super musical here - which is to start thinking about 2nd melodies.  What are 2nd melodies?  It's so critical in making key pieces of music - it's the underlying "riff" of the song that can be copyrighted and identifiable outside of the song (i.e. you just need to play that riff and people know what song it is).  I think that could be one thing that could be helpful here or seeing if your other songs have them.  It's a secret I picked up after having done publishing for 25 years.  There's 4,000 words I wrote on it here if you want to check out more.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff  Hope that's helpful - but nice work.  Not sure if, at the end of the day it's for my and what I'm working on but I enjoyed listening.  Hope it's helpful.  I would also see what you can do about finding user generated playlists on Spotify and submitting to them.   And als YT Promoted Videos which you can highly target I think are the most bang for your buck. 

Radio Fred submitted media.

Boom Bitch by Radiofred

Benjamin Groff

Hi Radiofred,

Love the artist name.  And the song title really pops off the page.  Very fun.  Sonically it reminds me of one of my favorite bands from Boston that should have made it called Chucklehead.  Personally, I really like these types of musical, quirky songs.  Overall thought I'm not sure if the song / the project fits in within my other properties i.e. label, music blog etc.  

Definitely enjoyed the musicality and freshness of the song.  One note - Around 1:10 it sounds like there are 2 songs going on at the same time or something that isn't quite fitting?

As far as promoting the the song - i think if you can make a video the reflects the freshness of the song and production - and start promoting it using promoted youtube videos - that might be the best bang for your buck.

BTW i have plenty more articles on marketing and songwriting at my music blog.  For marketing this one might be helpful - 50 post release marketing ideas.  https://www.benjamingroff.com/blog/50-post-release-music-marketing-strategies

Hope it's helpful.  

Benjamin.

Ryan Bratton submitted media.

Benjamin Groff

Hey SvnZevs - thanks for the submission.  I liked the video - with the backdrops and everything, visually.  The song is also really strong but i thought for me - and what I'm looking for - I'd say it might be a little more on the milder side.  I'm usually looking for more reactive uptempo songs - which moves the needle usually for playlisting, synchs etc...so if I were to make a suggestion I would say to keep tempo on the higher side.  Really like how the chorus lands.  Also I end up mentioning this on a lot of my reviews but another thing i think as far as a comment - i would look into 2nd melodies aka the riff - and how it can take your writing and songs to a whole other level.  I actually made a post about this here that you can check out that is like a 4,000 word article.  This is one of the 3 pillars in what I think makes huge songs tick.  Might be some nuggets in here for you.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff Thanks and hope it's helpful. 

submitted media.

More In Common by Tod Lippy

Benjamin Groff

HI Tod - thanks for the submission.  Enjoyed hearing this as a "journey" type song - which no one really does these days.  From a genre perspective, I'm not sure this one is for me - gave it a solid consideration though for sure.  It sounds like you're doing all the right things though in promoting it.  Have you tried Submithub?  That might be a place where you might be able to get some other blog pick up.  I would also see if you can try to find some UGC playlists on Spotify and research those - you might be able to get some traction there.  Really nice piece, but just a bit outside of the genre i'm working in.  Good luck with the project!

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Incompleted by Velella Valhalla

Benjamin Groff

Hi Velella - Thanks for the submission.  Listened 2x actually.  I think it's a really good song / recording but genre wise it just really isn't the lane i'm working it. I do have some advice though.  Especially when it comes to rock music (be it, indie rock, punk, or power pop rock, etc) there's one thing I was missing here which might be worth looking at - which is what I call the "2nd melody" or in other words - the "riff" ... there's a whole article 3000 words etc that might be worth checking out here on my blog.  https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff Basically, i haven't heard your other songs yet but having another 2nd hook to grab on to might really help elevate the songs.  Hope that's helpful and good luck with the project.  

Jeremy R submitted media.

Benjamin Groff

Hey JRTheBand - thanks for the submission.  Solid looking video, pro recording and everything.  Some really nice harmonies later in the song.  I always like those videos where you can see some of the creation of the song.  Overall though - I wish i really worked in this genre.  My thing is more beat driven indie pop - just not sure where it can fit on my channels or if I could really do you justice on the song.  As far as help promoting - i actually just put up on my website a free download of my new book (which isn't out yet) called "How Do I Get A Record Deal? Sign Yourself!" It's about 185 pages and a good chunk of the book has to deal with music marketing and ins and outs and strategies i'm using (and also some mindset pieces that I never hear anyone talk about).  You can pick it up here if you like https://www.benjamingroff.com/get-the-book  Hope it's helpful!  

Amy Chapman submitted media.

Benjamin Groff

Hey Ruth - great vibe on this song.  I added it to our Weekly Chart here on Spotify: https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=sxUYx3HxS4GGKdYpWcp4qw  Also will check out your other songs. : ) 

Michael Soiseth submitted media.

SOMETHING GOING ON by Raygun Carver

Benjamin Groff

Hey thanks Raygun for the submission. I listened a few times actually after the first listen.  Overall this is a really solid piece - some great guitar work too.  I'm not sure if it's quite right for my platform at We Are: The Guard or the label side but will check out some of your other music.  Some other thoughts for promotion.  Are you using Submit Hub or doing research on UGC playlisting on Spotify.  Those are some other places and / or I always find that YouTube promoted videos (if it's a great video) has the best bang for the buck.  I also totally would not overlook TikTok - it's not just for hiphop / pop - someone in the more rock / indie side will break there.  Hope it's helpful - dug the song but just maybe not quite over the top for me.  

Michael Kelly submitted media.

Change by Mike Kelly

Benjamin Groff

Hey Mike - nice song and also dig the visual - eye catching right from the start.  I do like the song - just thinking what would put it over the top.  I was going to say a vocal arrangement - I hear you're doing that in the whoa whoa part in the bridge but have you thought about making your choruses even bigger by layering up your leads more and some other vocal arrangements...i hear you have "some" vocal arrangement there but think you could pump that up.   I think the chorus is really memorable but I'm not sure if I could remember the verses as much.  There are some tools and tips on how to better your verses though and make them stand out.  This post actually has a huge deep dive on to that and might be worth checking out.  In other words I could remember your chorus (which i think is really solid) but maybe not so much the verse?  https://www.benjamingroff.com/blog/writing-better-verses Hope it's helpful.  Sounds like you're heading in the right direction.  

Arthur Lee submitted media.

Weightless by After The Mountain

Benjamin Groff

Hey Real Love - thanks for the submission.  Off the bat - nice riff. People these days forget the importance of the riff - especially in rock music!  I had a thought about the video.  It's a good video but could be spruced up.  Have you ever thought of using this video as a back drop and turning into a lyric video?  We did something like that here for Jesse Saint John.  https://www.youtube.com/watch?v=er_t90orJ8I I think it's a solid song for sure.  I'm doing more indie pop music myself these days so i"m not sure it fits in any of my channels - unfortunately Rock music is a tough nut to crack as far as getting some traction and blogs and outlets that are supporting. Have you tried Submit Hub and sending to the blogs in their network?   Solid song though and nice work! 

Kitt Ynchausti submitted media.

Appetite by Kitt Mae

Benjamin Groff

Hey Kitty - I genuinely like this - nice vibe, dig your vocal, smooth indie pop - which is all in my lane.  It's really close for me / for my channels / what i'm doing in publishing / label - have a few suggestions.  I think there are a few things you could look at - maybe for future songs - but if I were you I would have a play with melodic rhythm and framing / defining your sections a little more by using stronger melodic rhythm statements and then also varying those, per section for contrast.  Don't get me wrong - the song is really good as is - but just something I'm hearing there...and also a signature "2nd melody" could take this to the next level.  I'm going to give you some links that have a deep dive on this that might be helpful as I have limited space.  One thing too is I bet you might benefit from using some more space in your song vocally.  Yes.  Space!  Space is an instrument. I think most of your song is filled up with vocal content - so imagine some contrast and "breathing room" if you used some more space in one of your sections.  Few links here that might be helpful!  https://www.benjamingroff.com/blog/writing-better-verses  Also 2nd Melodies - https://www.benjamingroff.com/blog/2nd-melodies-aka-the-riff Hope it's helpful!

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Aneurysm by the Zen Rites by Eli Baez, Steevyn Baez

Benjamin Groff

Hey Eli and Steevyn thanks for this submission - really tender and authentic and moving lyric.  I think it's a good song for sure but I would also see if you can improve your recording of it.  There's some, what we would call "cleanup" in the recording ... meaning some ambient noise / background elimination, additional breaths, movement, etc ... but then again, that might be part of the charm.  I think also for the recording capture - there's a lot that can be done just a simple upgrade on how you're capturing and demoing the music i.e. even a free Garageband program but using something like a Focusrite interface, $200-$300 mic and taking some YouTube tutorials on how to record and set up some vocal effects - i bet you could really move the needle on your next recordings.  But then again - i did like just the intimacy of the way it was captured as well.  But just a thought / feedback.  Hope it's helpful and good luck with everything.  

Sam Robbins submitted media.

Saying Amen by Sam Robbins

Benjamin Groff

Hey Sam - solid song, and great lyric.  Dig your voice too and I also appreciate how your last line of the chorus is a real pay off line and how you set it up.  The song is probably more on the country side for what I work with - which is more on the beat driven indie pop side (both on the blog and label front).  But it sounds like you're on the right path .  Sorry I don't have much more to offer other than saying that I think it's a super solid piece but just not quite right for me.  BTW if you want - I'd be happy to give you my book i'm going to put out in a few months for free.  If you're interested just go here: https://www.benjamingroff.com/get-the-book and you can download it for free. It's called "Sign Yourself"  -  it might be helpful for where you are at right now perhaps and a lot of marketing tips, etc.  Hope it's helpful : ) 

Marko Press submitted media.

Oh So Fun! by Pri╠łnceps

Benjamin Groff

Hey Princeps...first of all love this.  It's refreshing to have something come along and smack you in the face with intensity and originality - so thanks for that.  It doesn't seem like this is out yet - but I've added your last release to our Weekly Indie A&R Spotify Playlist that has about 5000 followers. https://open.spotify.com/playlist/10S981NoNhgn9tdUq9jNFE?si=3qpKlBYRT8W2ouhLvoUvQA As far as our label / blog goes - while I love it, it's a harder genre than we usually cover.  But I'm going to check out the rest of your songs in the meantime and start following.  Great work and sounds like you're on the right path.  I would also check out some trappier more side of some YT channels - from the EDM district - maybe they could help get in their channels?