- CEO `Snow Furnace
Love music, love media, love tech. Always dreaming about ways to connect people on and offline.
- music tech, social media, live events, event management, crowdsourcing, startups
- music, books, technology
- San Francisco
This is great stuff but I was prejudiced negatively when I saw it was 7 years old. I guess we're all looking for something fresh. I would re-upload it to Youtube and hide all of your other videos. Everyone's looking for the new. I fear that the statistics in your video have gotten worse in 7 years - mayeb you could drop in new updated statistics instead of the old ones? Homelessness is a huge issue in SF and you can really tap into a growing sense of unease. 7 years is a long time in music. Hide all your old videos, update this one and build up the buzz. If you're going to comment on issues you need to feel up the date. Musically i really like the track.
If you're doing to do an acapella version of a huge track you need to send it out to as many producers and dis as possible so they can perhaps use it with what they're doing. You're on Soundcloud already - look around there, see who excites you and share your work with them - offer to record vocals specifically for them - could be a great way to get your voice out there. You have a great voice, love your own songs. The simplicity of your music makes it ideal to throw beats under. Maybe that seems horrific to you as a concept?
I really like this but I'm not sure how far it will get you because it's not memorable enough. I enjoy it when I'm listening to it but then I've forgotten it straight away. Maybe you're a mood act and one track isn't enough to judge you on which is why I've listened to the others on Soundcloud - Dirty has a much better build than this. The right bit of exposure could make all of the difference. There's no reason why this couldn't be synced and there are tons of sync agencies out there chasing spots for acts. Watch the credits of your favourite TV show, take down the name of the music supervisor, find her on twitter and send her the link for this. She who she follows who are syncing agencies and send them your music,
I see from your Soundcloud that you've been banging out plenty of tunes but perhaps it's time to start focus on getting them to djs you think will play them. DJs love exclusives so why not pick out the DJs you most admire and ask them if they'd an exclusive track from you (or an exclusive on a track for a set time). Hopefully you'll be able to get some reaction from a DJ good or bad. That for me is what's missing for you. You don't seem to have gigs arranged for yourself - you need to find a way to get your tunes out there. The difference between getting them played or not is what will help you rise above the crowd.
You guys definitely seem to be getting things going locally in Detroit - best of luck with your album launch gig. How can you translate that beyond detroit? A great video for a song that follows the rules of what works on radio is a good place to start. Six minute plus songs aren't really the way to do it. I'd stop saying you're not country and just embrace it. It's a such a popular genre with a built in market - you guys aren't mainstream by country terms but at least embracing the country tag will make it easier for people to find you. What is it about you that has people flocking to you locally? What songs do they like the most? That could be the clue for how to take it further.
WoW! You are ready to go. I can't believe it. This so works. 'Turn It Up' is even more immediate but I prefer 'Machines' You can plug into clubs as a live act straight away. There's a shortage of quality electronic acts that can rock it live from day one. Have you done any shows in Glasgow yet? There's a whole scene right there to plug into. Do you know anyone from Soma or The Sub Club? What are your favourite clubs? Go there and demand they give you gigs - you'll see straight away which tracks work and which don't, which sounds you need to refine. You're onto something that's for sure.
You have some great ingredients here - a great hook line - "You can't stop me - I've got the heart of a champion", a great flow and a sound bed that's different. What doesn't work at all is the video and a lot of the verses. You have a track here with great feel good potential and I think that's how you want people to feel - am I right? I'd give the music more space, bring it higher in the mix and have peaks in the song - punch in the air chorus time based around that great hook. This has EDM crossover potential but you need to make people dance first. I'd keep the verses positive and up. The video isn't feel good, it's just you. You can make a no budget feel good video - think happy thoughts and share them!
There's a lot of good stuff going on here but there's too many mixed messages. You have an amazing voice - really distinctive and a great style to go with it. This song has got a great chorus too - definite hit potential. Editing is required. The song is far too long and doesn't know who it's speaking to. Here's an observation that nearly always holds true. Women make hits - they are your audience and I recommend telling your story to them. You're a man and you're tough but you're sharing your feelings and that's powerful. I think women will be more interested in that than your soft porn escapades - visually and lyrically. I'd recommend going a bit smoother with your image - less sports gear in the mix. You have a really distinctive voice and style that can take you places but to take full advantage of that you need to be clearly focused on your audience and your relationship with them. This track nd video are not focused on building a connection with an audience. Look for example at how much more powerful the video is when you look at the camera. Look into the lens, share your feelings, wrap them around that great chorus you've written, put a beat under it that people can dance to and you're much closer to breaking thru.
You don't me to tell you that this video is amazing - it must be frustrating for you that the view count is so low on youtube. this deserves to be a hit. what's required is hoping online and tweeting this at everyone who you think might be into zombies - directors, actors, authors, other musicians, message boards. Find the zombie freaks and share this with them. I love the fact that it's too be continued. I would promote this to film people. It could be great to get the director to make a behind the scenes video or write a blog post about how it was made and for how much. When you get some traction I'd consider launching a crowd funding campaign to make the next video. On a musical tip I have one major criticism - its that you're 2.55 into the song until the chorus happens - start the song with the chorus and have it in between every verse! It's the catchiest bit of the song too. I'd love to see more of the dancing too - love that. If you're into making those changes perhaps do that before you start promoting the video - maybe pull this version down off the web and relaunch when new edit is done?
Great tune, lovely feelings but if you're a DJ (which I suspect you might be) you'll know that this tune has a limited window in which it can feature in a DJs set. It's a warm up tune and can only really work at the early part of a set which severely limits how big it can ever. Listening to your Miley Cyrus remix it's obvious that you understand big tunes and big vocals so it would be great to hear some of your own material that's directed towards being a floor filler rather than a warm up tune. When I DJed I had tons and tons of warm up tunes I loved that I never got to play. The real gold as we all know is in driving people crazy and I think you know how to do that! All the best.
I think this is really great and I love your track 'Follow You' as well. i think the trickiest thing for you guys is finding a route into the world. How have the gigs been going so far? I didn't know you were a band until I looked on your Facebook page. The video maker is probably a friend of yours and working on no budget but the videos aren't speaking to me and don't match up with the music. You need to be sure about your route to the market. Acts with a poppy sound like you can have a tough time because you don't have a clear route to the market. If I was you and had limited resources I would look at how The Weeknd did it and hop onto that new underground soul movement and hold back on the poppy aspects for a while visually. It's all about making the most of your resources. Would love to see you live and see what you're like and would love to hear more. The videos are the weak link for me right now as they aren't really communicating anything. Dig deeper, be more mysterious and communicative at the same time. The artwork for your gig posters is great, try and make the videos that good! Does your graphic designer want to direct music videos?
Ari, you clearly have an inate understanding of groove, hooks, melody and lyrics - all the elements required to wriggle into eardrums. What I find frustrating about this song though is the massive switches in style and tempo between the verses and chorus. You have a great groove going in the verse - why burst the bubble by forcing the listener to flick out of the great place you've brought them to? I'd love to hear a version of this which maintained the feel of the verses all the way through. Genre is just a detail as far as I'm concerned, a consequence of influence and timing that doesn't affect the dna of a great song. I was in an uber last night and the driver played a house remix of Gnarls Barkley's Crazy. It totally worked and made me even more appreciative of how great a song it is. If Dylan was starting from scratch today what beats and sounds would he be using to bring his songs to the biggest audience possible? You are a great song-writer with a great voice who knows how to use online media to the max. I think that tweaking the sounds you use to transport your lyrics could yield amazing results. All the best wishes, Donal
Before listening to a note the artwork had my attention. It didn't tell me anything about what I was going to hear but it's distinctive which is a real plus. Overall the recording feels like a demo. A version of what could be rather the finished product. Your voice is great and really individual but your delivery and enunciation could be so much better. It's hard to make out what you're singing at times. The song has great moments, great builds, great snatches of what could be. I think you need to go hack it back to to just over half of it's length - there's no reason for it be the duration it is with too much space and duplication for no gain. You've made a sketch here of a great work in progress based on a great voice and some great ideas but you need to push on further. There's so many directions you could go with this song. There are hints of epic possibilities. Have you chosen this sound and arrangement as an artistic statement or is it because of the resources available to you. Your songs have the building blocks of what become hits. Perhaps you should consider reaching out to potential collaborators on the production side who can help fill out your sound. If you chose a stronger direction sonically your songs will benefit immensely. They need more than the sparse arrangements you're using (on this song and others on your Soundcloud). These piano versions will be great for people to discover as bonus versions after they become fans but you need more to drive your music and help it find an audience. I feel that you're leaning towards a pop place but without the sounds to help you connect with those listeners (Your song The Prince being another example of this). The pop world is a tough one to break from the ground up. If I was you I'd be wrapping my music in gritty current sounds that will endear you to the people going to the small venues of London. Go venue hopping in Stoke Newington and you'll see what I mean. Success without resources is all about building a community around your music - you need to find the community you belong to whether online or off. I hope these thoughts are of use to you.
I like the music but the artwork really lets it down. I've looked at your Soundcloud page too. You need to have a consistent feel and have a clear idea of what you're trying to evoke in the listener. Some of the imagery you've used may not be to everyone's taste which I take to be a style decision. Try completing this sentence. My name is Karavelo. I make _______ music for ________ people when they are feeling _________. Great sounds, licensing deals await once you get an image together. With no lyrics it's even more important. Do you DJ? Should consider it if you don't. Good way to meet people and convert them!
You've really got something special going on. You have an awesome voice and this is an amazing song. I love it. I don't know what the singer-songwriter scene is like in Canada but you'd go down really well in the UK and Ireland. Your last European trip seemed to go well and I'm sure you're itching to do more. Did you get a grant from the government to do that trip because I know the Canadian Government gives great supports. Check it out if you haven't. I don't know where to start - i can think of lots of people who would really like what you're doing and I'm going to send your music to some of them. Soul Checked has hit potential but I think you'd need to make a bigger version of it with more going on - you need to make it easier for people to hear it on the radio. People will definitely take to you - they already are evidently - it's just about connecting you with people. It would be so much easier for you to break in the UK and Ireland then bring it back to the states. One thing I will say is lose the riding hat - it doesn't work - much better without it. I'm on my fifth listen to Soul Checked and it gets better each time. Love it. Keep in touch - reply to this and let's talk.