Jonathan studied Business Studies and European Philosophy/Literature at Anglia Ruskin University and whilst in his final year wrote a dissertation on music in advertising titled ‘Darling, They’re Playing Our Advert. It was whilst researching this subject that Jonathan met with The Soundlounge (formerly Songseekers International) and upon finishing University, Jonathan was offered an internship and was soon promoted to the position of Licensing Manager and was responsible for negotiating music rights for campaigns including GO! Airlines, Adidas, Hugo Boss, KFC, Guinness and Ford and after 2 years was made Creative Licencing Director. In 2002 Jonathan joined Bucks Music Group to run the Sync Department and work creatively placing the catalogue into Film/TV/Commercials/Computer Games and Digital Media.
Jonathan has been a speaker at various industry events including Midem, In The City, Sensoria Pro, The Great Escape, Liverpool Sound City, Norwich Sound & Vision and has also given talks on Sync and music publishing for students at Westminster University, Acton College of Music, UCL and Northbrook College. For the past 8 years he has spoken on the subject of Sync as part of the MPA/MMF training program. In 2012, on behalf of Bucks, a placement by Jonathan won ‘Best Sync in Film’ at the inaugural Music & Sound Awards for ‘It Could Have Been Better’ – Joan Armatrading in the film Kill List.