EJ Friedman

EJ Friedman


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EJ Friedman

Title
Creative Strategist // Producer
Bio
As a creative strategist for All Edge Entertainment, a film and television production company based in Santa Monica, CA, I am involved in day-to-day administrative and production management decision making on film & television projects.  I have worked as a music supervisor for two indie films,  'OMG/HaHaHa' and 'This Is What Love in Action Looks Like'. 

I'm also the creator/publisher of music/lifestyle blog Loudersoft,  a project which I have published since 2005.  I have been a contributing writer to both Medium.Com's Cuepoint and Consequence of Sound.
Website
Expertise
music supervision, artist management, music industry, film scoring, social media strategy, filmmaking, film production, content management
Interests
electronic, house, abstract hip-hop, deep house, psychedelic rock, uk garage
Location
Los Angeles / Memphis

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Mary Erangey submitted media.

EJ Friedman

I watched this with and without sound more than once. The visual concept for the video is extremely clever even if, at times, the execution is obviously flawed in (possibly unintentionally) hilarious ways. When I'm watching something like this, I ask myself, "Who would this appeal to and how could it be enhanced to be more appealing to that group of people?" On the surface, it's something cute and fun that will really appeal to financially stable, romantic adults with an appreciation for art.  The question I'm left asking myself (and perhaps why you're asking my opinion): does it go far enough in that direction or does it go too far?  It's purely for romantic comedic effect, I get that.  I'm just caught with this lingering feeling that I'm witnessing a very personal love story between the people who conceptualized the video & that's what makes it both appealing and special.