- Chief Innovation Officer, Recorded Music, Warner Music Group (Artist Manager and Founder of the Orchard)
Chief Innovation Officer for Warner Music Group, artist manager and founder of digital distribution company The Orchard. He started the Orchard with music veteran Richard Gottehrer in June 1997. The Orchard is the largest digital distributor in the world with offices in 40 countries. As a well-recognized public speaker and lecturer, Scott Cohen travels the world evangelizing new business models for the digital age. Cohen's music career started in the late 1980s in independent and major label artist management. In addition to his responsibilities at The Orchard, Cohen runs a music management company with longtime partner Richard Gottehrer.
- artist management, music tech, record labels, music licensing / syncing, music distribution, digital media
- indie rock, alternative, indie pop, electro, indie, music, startups
- London, UK
Great song, lyrics and performance. I think this is perfect during the Covid 19 lockdown. Get the right hashtags and start spreading clips on socials. But that alone won't do it. That is only one element. Perhaps make another video with clips from the news that support the lyrics (don't spend money. just spend time editing).
Great voice and track. Start with a manager. Don't just release music without a plan. There are 40k new tracks released every day. Putting out a new single without momentum means it will go unnoticed. Build a fanbase that is eagerly awaiting your single. And DON"T release an album. One song at a time.
Super cool video and great track. Make sure you don't define yourself as "world music." Pick a genre and probably from EDD. Maybe think about a remix. There is a place for you. Don't change the language. I love it.
Really great song and vocals. I will think if I know a good manager that I can recommend. Have you visited the MMF website? You need an experienced manager that can work on a career plan beyond release some tracks, do a little social media and some live gigs. That won't move the needle.
It's a typical cold, dreary, rainy day here in London and this song somehow captures the mood. Feels so right. I was thinking we should go to sunny Nashville but I just saw today's forecast. Rain. It must be a sign. You are onto something.
I am no expert in urban music but I really like this. I think you need to find a way to increase your followers/listeners. There is so much new music being released every day that you need to find your angle to cut through the noise. Good tracks alone won't do it.
Sounds great. The trick is tapping into the right audience. The biz is built around young urban talent and pop stars. Don't follow their strategy. It won't work for you. None of it. Be the anti that. Do the opposite of what they do in every instance.
This is a GREAT song. Beautiful vocal. I love it. Don't release an EP. There are 40k new tracks released every day. Adding to the avalanche guarantees you will be lost in the noise. 30k streams is insignificant. One million streams is the starting point. If you don't know how you will get 1m streams on a track don't release it. You need a strategy. Press does not drive streams. Touring does not drive streams. You need a label and a plan. Email me and I will connect you with Warner A&R.
I think fans of nu metal will dig this sound. The key is finding them. You might struggle with just streaming and social media. Truly crowded spaces and hard to get above the noise. You need to build a ground swell from the bottom up.